The E3 Customer Experience Conference, organized by Ejtemaat Saudi Arabia in collaboration with the Saudi CX Association, was a successful event hosted at Riyadh’s Crowne Plaza RDC. Bringing together 600+ CX professionals and leaders, the conference aimed to drive customer-centric growth and innovation in response to evolving industry landscapes.
Strategically partnered with KSA’s Ministry of Communications and Information Technology and Tamkeen Technologies, the event revolved around the theme “The Secret to Revolutionizing Your Customer Experience.” The agenda explored topics like AI’s role in customer journeys, brand loyalty, and the $482.18M customer experience management market.
The conference launched the CX Saudi Excellence Programme by the Saudi CX Association, recognizing organizations like “Adaa” and the Digital Government Authority for their CX contributions. It also featured the signing of significant Memorandum of Understanding (MoUs), aligning with Vision 2030 to enhance the Kingdom’s experience economy.
With 50+ global speakers, the event emphasized the importance of trust and safety in the digital sphere. Supported by international partners, the E3 Customer Experience Conference 2023 showcased the results of customer-centric approaches, charting a bright path for the CX industry’s future.
Industry leaders and C-level attendees
Regional and global companies present
Industry leading speakers
Total Media Coverage
Press releases issued
Total press features
Total views & impressions
2023 Distinguished Speakers
Vice Governor of Business and Digital Transformation
Yasser Al Shammari, Vice-Governor of Business and Digital Transformation in the Digital Government Authority since November 2021. He is a member in many committees and joint-programs with other entities.
- He obtained Master Degree in Business Analysis, George Washington University, 2014.
- Master Degree in Information Systems, King Saud University in 2012
- Bachelor Degree in Information Systems, King Saud University, 2005.
- Supervisor-General on Etimad Platform, at the Ministry of Finance (2017-2020).
- Assistant Undersecretary for Information Technology at the Ministry of Civil Service (2015-2017).
- Application General Manager, the Capital Market Authority (2010-2013).
Director General, Contact Centers General Directorate, Ministry Of Health, Saudi Arabia
He holds an executive master's degree in business administration and a bachelor's degree in human resources, in addition to obtaining a diploma in programming computer.
He held several positions in the private and government sectors during the eighteen years Institutional excellence, customer experience, beneficiary voice, and project management.
Currently Mr. Waleed is the Director General of the General Administration of Call Centers at the Ministry of Health and leads a number of files, including:
- A team formed between health authorities to ensure a distinct and integrated customer experience.
- Several national projects in the Ministry of Health related to customer experiences and enriching them.
- Permanent Executive Committee at the Ministry of Health.
- Multiple executive committees and direct him within the Ministry of Health.
- The technical team in smart cities at the Standards, Metrology and Quality Authority.
Chief Executive Officer Tamkeen Technologies
Dr. Mohammed Faisal AlShaibi is a highly experienced senior executive and a respected leader in the Saudi Arabian Information Technology (IT) community with strong personal and business relationships with many senior officials in the Saudi Government. With a passion to promote, design, and build Self Sustainable Programs (SSP) for the Government sector, Dr. Mohammed is also a strong believer in the adoption of Open Source solutions, technologies and products within the government sector. Bringing hands-on experience in implementing large National IT and Telecommunication programs, Dr. Mohammed also holds extensive experience in implementing Cybersecurity projects. Dr. Mohammed initially started his career in the government sector where he demonstrated his leadership abilities, and more recently have done so in the private sector as Vice President (VP) for Product Management and currently as the Chief Executive Officer (CEO) of Tamkeen Technologies, a government-owned IT Company. Throughout his career, he has been recognized by his peers for his ability to build and transform organizations by leading diverse groups of multinational professionals including both Saudi females and males to achieve high levels of success in a variety of different fields. He has strong technical qualifications and executive management skills with an impressive record of accomplishment in delivering corporate results, strategic planning, technology development, project and program management, and system engineering strategies. He has a proven ability to successfully analyze and communicate an organization's critical business requirements, identifying areas of growth, in addition, to deficiencies and potential opportunities, and to develop innovative and cost-effective solutions to achieve business objectives and improve customer service offerings.
Innovation And Experience Design Director, Digital Government Authority, KSA
Ms. Razan Mohammed AlMazroo is an Innovation and Experience Design Director in Digital Government Authority. She holds a Bachelor degree in Information Technology from King Saud University and a Master degree in Business Administration from Al-Faisal University. She has more than 12 years of professional experience in Technology systems and ERP, Human centred Design HCD, Government Innovation and Innovation management, Customer-Centric Service Maturity and Design. She has worked in different sectors Banking, Health care, and Government. This diversification of industries has yielded her with different perspective and expanded her horizon. Provided her with a varied skillset that helped her succeed in multi domains. "Never doubt that a small group of thoughtful, committed, citizens can change the world. Indeed, it is the only thing that ever has" - Margaret Mead
General Director Of Customer Experience Riyadh Municipality,KSA
ABDULAZIZ is a Consultant for Strategy Planning, Performance Measurement, Projects Management and Customer Experience. He is the Deputy Chairman of the Board of the Customer Experience Association in the Kingdom of Saudi Arabia and a member of the International Contact Centers Association. Founder of Right Decision Consulting, he published his first book, "Customer Experience" which is the first one in Arabic language. He was the General Supervisor of the Customer Service Center at the Ministry of Education, and has worked as a consultant in the Ministry of Interior to improve services and grow non-oil revenues. He was working as a consultant to prepare a strategy to improve the customer experience in the Riyadh Municipality. Currently, Appointed as General Director of Customer Experience in the Riyadh Municipality.