CX HACKATHON @ E3
Season 2025 | Welcome to the Largest CX Hackathon in the World
About the Hackathon
Key Dates
Feb 2025 | Announce the hackathon and format |
Feb – March 2025 | Welcome and Encourage Teams to sign up |
April 2025 | Pre event briefing Sessions |
23 – 24 June 2025 | Host the hackathon |
Venue Arrangements

CX Hackathon 2025 will have 6 CX challenges
from the below industries:

Law and Justice

Healthcare

Transportation

Finance

Telecom

Municipality

Law and Justice

Healthcare

Transportation

Finance

Telecom

Municipality
The CX Hackathon offers an excellent opportunity for the next generation to learn, analyze, and apply practical knowledge in customer experience. It will play a key role in advancing CX expertise in the kingdom, preparing Saudi professionals and youth to innovate and deliver world-class CX services and solutions.
Teams will receive expert mentorship throughout the two-day event and in pre-event sessions, helping them generate fresh ideas and perspectives.
At the end of the hackathon, each team will present their solutions to an expert panel, which will review and select the best initiative.
The CX Challange
Each of the six CX challenges will be developed in consultation with the Saudi Ministry or relevant entities, addressing key issues they face.
Teams will receive detailed information about the challenge during the pre-event briefing session. Experts and mentors will guide teams in solving these challenges using the latest innovations and ideas. Teams will also have access to additional resources, including reading materials, case studies, and suggested tools and methodologies from global experts, along with mentoring sessions throughout the event.
Your mission is to create an innovative and practical CX solution that will benefit future generations.
Your solution will:
- Bring innovation to life : Develop a real-time application that is delivered in an engaging, creative, and impactful way
- Ensure accessibility and practicality : Design a CX solution that is interactive, well-structured, and easy for practitioners to adapt and implement in their organizations.
- Push the boundaries of creativity and innovation : Invent a groundbreaking approach to shaping the future of CX solutions.
Who can participate ?
- A group of up to five Saudi CX professionals.
- Only Saudi nationals representing KSA ministries, companies, or private organizations are eligible to apply.
- All team members must have a maximum of three years of experience in the CX field.
- All teams must register on the CX Hackathon website.
- Up to 15 teams of young CX professionals will be selected for the hackathon.
- A group of up to five Saudi university students.
- Each team must include one academic mentor and four students.
- Team members should possess basic communication, computer, and technology skills expected of university students.
- All teams must register on the CX Hackathon website.
- Up to 15 teams of University students will be selected for the hackathon.
6 Categories, 12 Winners

20,000 SAR(Each Category)

10,000 SAR(Each Category)
With six categories, a total of 12 teams will be awarded, recognizing exceptional talent and innovation in customer experience.
What happens after you apply for the hackathon participation?
- Submissions will be reviewed, and additional information may be requested to verify the details provided in the application form.
- Judges and mentors will evaluate the applications and select the top 30 teams, with six teams competing in each category.
- Final team selections will be announced from April 25, 2025.
- Selected teams will be invited to participate in online pre-hackathon briefing sessions scheduled for April 2025.
CX Hackathon Judges and Mentors
Judging Criteria
35% | Relevance to the theme or challenge |
25% | Technical Complexity |
20% | Business Potential |
20% | Practicality |
Hackathon Process and the Agenda
- Teams will participate in two pre-event mentoring sessions
- Sessions will provide an overview of the hackathon format, preparation steps, and expectations for each phase.
- Participants will be guided through every stage of problem-solving, from understanding the challenge to gathering requirements and defining the issue.
- Expert mentors will provide continuous support to help teams develop actionable solutions.
- The Hackathon will begin with a brief welcome address by the Moderator.
- Each team will be assigned one or more mentors to offer focused guidance throughout the day
- Mentors will assist in refining ideas, overcoming obstacles, and ensuring the development of effective solutions
- This structured process ensures teams are fully prepared to tackle challenges, innovate solutions, and excel in the competition.
Once the teams are selected, mentors will lead 2 sessions before the event briefly explaining about the hackathon format and proceedings. They will explain to the teams how they can prepare for the hackathon and what is expected at each stage of the Hackathon.
The CX Hackathon is planned to offer a complete road map for the participants so they understand and practise the way how they can address a challenge and bring about a possible solution for the challenge.
From the start when the challenge is offer to them, to understanding the problem, preparing an extensive requirement and user analysis in order to define the challenge. At every step mentors and experts will guide them to through the process.
On the day of the Hackathon, the proceedings will get kicked off by short welcome address by the Hackathon session Moderator and each team will be assigned a mentor / mentors. The experts / mentors will be offering short sessions to guide the teams and help them prepare finding the right solution.
Hackathon Agenda
Presentation of the CX challenge brief.
Explain break time is for each team to decide on based on their energy level, but they need to consider the deadlines for each phase.
Understand the main user of the solution. Research the focal point and understand their needs and desires.
Speak to people who fit the profile, ask questions, and create initial insights.
Synthesize findings into 3 – 5 bullet points and identify which aspect to expand. Ideate on challenge statements and with the help of a mentor choose the angle to focus on.
Place the challenge statement on the team’s board (flipchart) as a starting point to gather ideas.
The team discusses the best cluster to take forward and they fill their concept sheet template.
Group feedback is gathered by all teams / mentors.
- Announcement of winners
- Thank you note to participants and mentors
- Closing remarks