Leading the Next Generation of Customer Experience
The E3 Customer Experience Conference, supported by Tajriba, the National CX Academy Saudi Arabia, returns for its 5th edition on 23 – 24 June 2025, in Riyadh, as a premier platform for advancing CX strategies in Saudi Arabia’s fast-growing market.
With CX prioritized by 96% of Saudi businesses, the conference supports Vision 2030 through AI, digital transformation, and analytics-driven innovations that enhance customer interactions and position Saudi Arabia as a global CX leader. Featuring the 2nd CX Hackathon, a C-Level CX Masterclass, and an exhibition, the event highlights themes like customer journey mapping, omnichannel strategies, personalization, brand experience and emerging technologies, equipping attendees to boost loyalty and satisfaction in a competitive market.
Gain insights into CX business models and best practices
Engage in KSA-focused CX protocol discussions with global leaders
Uncover cutting-edge CX technologies and user-friendly tools for transformative experiences
Be inspired by regional and international success stories
Co-Author@@The Experience Economy
B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and startups. He co-founded Strategic Horizons LLP, helping businesses design new ways to add value. Pine is renowned for "The Experience Economy," demonstrating the importance of creating memorable customer experiences. He has consulted globally, spoken at the World Economic Forum and TED, and taught at prestigious institutions, including MIT and Columbia University.
Director General of Strategic Communications@@Real Estate General Authority, KSA
General Secretary@@National Customer Experience Academy (NCXA), KSA
Khaled Al Zahrani has a strong background in customer experience management and workforce optimization. He is the General Secretary at National customer Experience Academy “NCXA” (a nonprofit organization aimed at being a leading force in the customer experience industry on national, regional, and international levels), he brings over 18 years of expertise in managing and devising effective strategies to enhance service quality and client satisfaction across various locations and channels. He plays a key role in setting strategic directions and monitoring the Academy's performance with a clear vision.
Joe Pine’s Experience Economy Expert Certification Course credentializes executives as officially endorsed experts in a rich portfolio of Experience Economy frameworks, ideation tools, and methods.
The focus is on transferring the knowledge, skills, and resources necessary for creating and enhancing compelling experiences – either for customers, guests, or employees. All the key elements from The Experience Economy (as well as some elements from Joe Pine’s other works) are explored and taught in depth.
Guided by leading mentors and experts representing the rapidly emerging Customer Experience industry, the CX Hackathon is set to host upto 24 teams representing Young Saudi CX professionals and university students.
CX Hackathon creates the perfect opportunity for the next generation to learn, analyse, and derive practical and impactful knowledge related to customer experience. The CX Hackathon will also be greatly contributing to the development of CX knowledge in the kingdom and prepare the next generation of Saudi CX professionals and youth to innovate and provide world class CX services and solutions.
The E3CX Conference is the premier event for global and regional CX leaders, technology integrators, investors, and professionals. It offers a unique platform for early to mid-stage Saudi-based CX and CS companies to showcase their innovative solutions, connect with potential partners, and scale their business.
Are you a Saudi-based CX entrepreneur with breakthrough technology that optimizes CX efficiency, automates processes, and maximizes ROI? This is your opportunity to be part of the E3CX 2025 Top 15 CX Start-Ups. Reach out now to discover how you can showcase your solution to a high-profile audience and accelerate your growth. Get in touch to find out how you can showcase your solution!
Join us for an enriching series of workshops organized by Tajriba, designed to tackle the most pressing challenges in customer service and strategic communication. Delve into the importance of Customer Experience (CX) and learn how to effectively measure and enhance it using key performance indicators (KPIs).
Discover innovative solutions to improve service delivery from organizational, operational, and skill-based perspectives. Gain insights into the critical role of protocol in public relations and strategic communication. These workshops promise to provide actionable insights and foster professional growth. Don’t miss out on this opportunity to elevate your expertise!
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In the current fast-moving business sphere, where customer expectations are perpetually evolving, emotional intelligence (EI) and empathy analysis are vital
The field of customer experience (CX) has become increasingly vital for businesses aiming to create lasting relationships with their customers.
In the vibrant digital landscape of the Kingdom of Saudi Arabia (KSA), businesses are dedicating more efforts to building robust
Join the CX community from across the Middle East under one roof to learn and discuss new strategies for both your professional development and high-value customer experience delivery skills…
