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The E3 CX Conference is a 2-day event bringing together CX experts and industry leaders from the region and beyond to connect, build relationships and discuss the most important topic currently faced in the CX world.

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The secret to revolutionizing your customer experience

NEXT LEVEL CX EXPERIENCES FOR GCC

The E3 CX Conference returns for its third edition live and in-person, once again in Riyadh by popular demand. Focus on uncovering practical strategies, tools, methods & initiatives which organisatons can use to develop their people to the best they can be in order to accelerate customer-centric growth & innovation in a rapidly evolving experience economy. Showcasing both regional and international CX success stories, this key gathering will connect the Middle Eastern CX community with recognized CX practitioners and thought leaders from the region and beyond.

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      SESSIONS

      CX Saudi Excellence Programme

      The CX Saudi Excellence Programme, hosted in partnership with the Saudi CX Association in Riyadh, aims to celebrate the top performers, innovative solutions, and leaders in the customer experience field. Judged by a prestigious panel, this recognition ceremony will highlight the best the industry has to offer and serve as a platform to recognise their achievements.

      Set to honour the professionals and organisation who are transforming businesses for the better, this initiative will encourage & empower the kingdom’s CX community to adopt and improve their game to suit the needs and aspirations of the rapidly emerging Saudi economy

      Nomination opening soon

      SUBMIT YOUR APPLICATION

      Coming soon


        Best Government CX InitiativeBest Private CX InitiativeBest CX in Financial ServicesBest CX in InsuranceBest Leadership Development InitiativeBest Customer Service InitiativesBest Patient Experience Transformation ProgrammeBest Service Design or Innovation InitiativeBest Digitalisation InitiativeBest Leadership Initiative


        Best CX Technology DevelopmentBest Culture InitiativeBest People Development InitiativeBest Employee Experience InitiativeBest UX InitiativeBest CX Transformation – PrivateBest CX Transformation – GovernmentBest Profit Centre InitiativeBest CX Transformation ProgrammeBest Strategy


        E3 SERIES IN REVIEW

        Throughout the last two editions, the E3 CX Conference has empowered attendees to ‘Think and Do’ by focusing on the practical deployment of CX tools and methods that are simple and transferable – learning first-hand from regional and international thought leaders on how they can solve some of the most challenging issues facing the developing CX industry.

        TOTAL DELEGATES

        OVER THE YEARS

        2020
        290+
        2022
        460+
        2023
        550+

        WHO YOU’LL MEET AT E3

        The 2-day conference is set to gather 500+ attendees from over 30+ countries to learn and connect with top industry CX leaders from various sectors including telecommunication, government, banking, healthcare, e-commerce, and retail where all attendees will be presented with a tremendous opportunity to network with one another as well as with a range of top global brands who will also be participating in the event.

        READY TO START PLANNING YOUR PARTICIPATION?

        Gain more information on how you can get involved at the upcoming conference.
        Click ENQUIRE NOW to receive more details on the perfect participation opportunity for you.

        Past Speakers

        Speakers

        H.E. Yasser Faleh AlShammari
        Waleed Amroud
        Hatim Bawazir
        Dr. Mohammed Faisal AlShaibi
        Razan Al Mazroo
        Abdulaziz Alosime

        Showcase your CX solutions

        As Saudi Arabian businesses undergo unprecedented reforms across public and private sectors, there are many challenges that new technologies can resolve. Are you bringing new and improved CX solutions, software and tools to KSA? Showcase them to the mass of the regional CX community at E3 2022 to ensure you promote where the audience is listening. A selection of sponsorship and branding opportunities are available to highlight your brand.

        Sponsorship brochure download form

          To be announced

          08:30 - 09:00 #

          REGISTRATION & COFFEE

          09:00 – 09:05 #

          OPENING REMARKS BY THE CHAIRPERSON

          Dr. Fahad Al Twajiry- Director, Ejtemaat

          Dr. Fahad Al Twajiry- Director, Ejtemaat

          09:05 – 09:10 #

          WELCOME MESSAGE

          Eng. Abdullah Al Ghamedi- Founder & Chairman of the Board, Saudi CX Association

          Eng. Abdullah Al Ghamedi- Founder & Chairman of the Board, Saudi CX Association

          09:10 – 09:25 #

          OPENING KEYNOTE

          Is CX the big game changer? Are we doing enough? Customer experience is constantly evolving, and businesses must

          Is CX the big game changer? Are we doing enough?

          Customer experience is constantly evolving, and businesses must strive to keep up. We are envisioning a future where technology plays a leading role in transformation. What will 2030 look like? Working to redefine customer experience and create new standards for excellence, but are we doing enough?

          Hear from a Global leader about the accomplishments and their next steps towards technology led transformation

          09:25 – 10:10 #

          PANEL DISCUSSION

          Aligning CX Initiatives With Saudi Vision 2030 CX initiatives in Saudi Arabia are closely aligned with the goals

          Aligning CX Initiatives With Saudi Vision 2030

          CX initiatives in Saudi Arabia are closely aligned with the goals of Saudi Vision 2030. This long-term plan sets out the Kingdom's targets for economic development and diversification, and CX plays a key role in achieving these objectives. By improving customer experience, businesses can drive growth, ensure customer loyalty, and better compete in the global marketplace. CX is therefore a key priority for businesses in Saudi Arabia as they look to achieve the goals of Saudi Vision 2030.

          Panelist:

          10:10 - 10:30 #

          KEYNOTE PRESENTATION : WHY TO INVEST IN TRUST & SAFETY?

          10:30 - 10:45 #

          CASE STUDY : Total Experience: Going Beyond Traditional Customer Experience

          This keynote provides an immersive explanation of Total Experience (TX) - a cutting-edge approach that transcends the traditional

          This keynote provides an immersive explanation of Total Experience (TX) - a cutting-edge approach that transcends the traditional boundaries of Customer Experience (CX). Learn why TX is crucial in a customer-centric business environment, how it provides an extensive framework to propel Saudi Arabia's Vision 2030, and discover the concept of '5 Touches' through enlightening national case studies. This keynote will expose the pitfalls of one-dimensional strategies, revealing how a comprehensive TX approach can prevent customer disappointment and drive your business towards success.

          10:45 - 11:05 #

          THEME: THE FUTURE IS NOW

          INSPIRATIONAL KEYNOTE PRESENTATION The Vision for Hyper Personalisation: Even before the pandemic personalisation had become an integral part

          INSPIRATIONAL KEYNOTE PRESENTATION

          The Vision for Hyper Personalisation:

          Even before the pandemic personalisation had become an integral part of exceptional Customer Experience. However, the crisis made personalisation, empathy and the connection that go with it more crucial than ever. Learn what it takes to provide personalised care.

          11:05 - 11:20 #

          KEYNOTE PRESENTATION

          Disrupting the CX Landscape: How Innovation is Driving Change Gain insights into how innovation is transforming the CX

          Disrupting the CX Landscape: How Innovation is Driving Change

          Gain insights into how innovation is transforming the CX landscape and how businesses can stay ahead of the curve by harnessing the power of innovation to improve customer experience and drive business growth. Key takeaways include understanding the latest trends and innovations in CX, discovering real-life examples of disruptive CX strategies and their impact on businesses, identifying key challenges in implementing disruptive CX strategies and gaining practical insights and best practices for designing and implementing successful CX innovation strategies. The speech also explores the importance of CX as a competitive differentiator and how innovation drives change in CX.

          11:20 - 11:35 #

          NETWORKING & COFFEE BREAK

          11:35 - 11:50 #

          CASE STUDY - The Future of CXM : How generative AI is changing the game?

          11:50 - 12:25 #

          PANEL DISCUSSION

          Bridging the gap between disappointments created by technologies that don’t deliver their promises. When it comes to customer

          Bridging the gap between disappointments created by technologies that don’t deliver their promises.

          When it comes to customer experience, there’s often a big gap between what we expect from technology and what it actually delivers. This can be a huge disappointment, especially when we’ve been sold on a product or service that doesn’t live up to its promises.

          Fortunately, there are ways to bridge this gap and create a better experience for everyone involved. Find out in this session.

          Panelist:

          12:25 - 12:45 #

          FIRESIDE CHAT

          Redefining The Omnichannel Approach: Focus On What Truly Matters Customer Expectations have changed, however customers increasingly expect consistent

          Redefining The Omnichannel Approach: Focus On What Truly Matters

          Customer Expectations have changed, however customers increasingly expect consistent information to be at their fingertips, regardless of channels they choose to engage with.

          Getting the omnichannel design right for these targeted journeys requires a customer centric mindset that’s infused throughout the organisation.

          Speakers:

          12:45 - 13:00 #

          CASESTUDY : Making the business more human in 2023

          Join William O’Neill, General Manager Middle East at Qualtrics, to explore the power of human connection, and how

          Join William O’Neill, General Manager Middle East at Qualtrics, to explore the power of human connection, and how the world's most successful companies are winning on Experience.

          Get a first look at the latest innovations in XM that are helping organisations with Qualtrics solutions.

          How to ensure the best customer experience through an employee program designed not just to keep people engaged, but keep customers happy, too.

          13:00 - 13:15 #

          KEYNOTE PRESENTATION

          Building your organizations’ enabling XM technology stack

          Building your organizations’ enabling XM technology stack

          13:15 - 13:30 #

          KEYNOTE PRESENTATION

          The future of customer care : Navigating the digital transformation of CX - Sprinklr

          The future of customer care : Navigating the digital transformation of CX - Sprinklr

          13:30 - 13:45 #

          The Future of Customer Experience: How AI can revolutionize CX

          13:45 - 14:40 #

          LUNCH & NETWORKING

          14:40 - 15:15 #

          PANEL DISCUSSION

          ROI Of CX : Determining Success How do you know if your investment in customer experience is paying

          ROI Of CX : Determining Success

          How do you know if your investment in customer experience is paying off? In order to calculate the return on investment (ROI) of your customer experience (CX) initiatives, what you need to identify first ? What change can this bring over time as a result of your investments in CX?

          Listen to a panel of speakers talk about what the right data in hand, can begin to calculate the ROI of your CX initiatives and determine whether or not they are successful.

          Panelist:

          15:15 - 15:55 #

          PANEL DISCUSSION

          Beyond Design : Optimizing CX Strategies With UX/UI Optimizing your company's user experience and interface can be difficult,

          Beyond Design : Optimizing CX Strategies With UX/UI

          Optimizing your company's user experience and interface can be difficult, but it's important to consider how it will affect your customers' experience. User experience goes beyond design.

          Learn how CX strategies go beyond design and encompass optimizing user experience and interface.

          Panelist:

          15:55 - 16:25 #

          CX SAUDI RECOGNITION PROGRAMME 2023

          CX Saudi Awards is introduced this year in Riyadh to celebrate the very best practices, innovations and the

          CX Saudi Awards is introduced this year in Riyadh to celebrate the very best practices, innovations and the people who turn visions into reality.

          16:25 - 16:30 #

          CLOSING KEYNOTE

          16:30 - 17:00 #

          COFFEE & NETWORKING

          08:30 - 09:00 #

          REGISTRATION & NETWORKING

          09:00 - 09:10 #

          WELCOME REMARKS BY THE CHAIRPERSON

          THEME: PUTTING EMPLOYEES FIRST

          THEME: PUTTING EMPLOYEES FIRST

          09:10 - 09:30 #

          OPENING KEYNOTE

          09:30 - 09:45 #

          KEYNOTE PRESENTATION : Inside Out: How Employee Experience Fuels Total Experience and Drives High Performance Customer-Centric Teams

          We will briefly explore the critical link between employee satisfaction and exceptional total experiences. This engaging talk highlights

          We will briefly explore the critical link between employee satisfaction and exceptional total experiences. This engaging talk highlights the importance of investing in employee well-being and development to create a thriving work culture that fosters high-performance customer-centric teams. Join us as we delve into practical approaches for building an organization that prioritizes both employee and total experience, leading to long-term business success.

          09:45 - 10:00 #

          CASE STUDY : The modern customer experience: Infinite, empathetic, frictionless

          10:00 - 10:15 #

          CASE STUDY : Small but mighty: how small improvements can boost customer experience

          10:15 - 10:30 #

          KEYNOTE PRESENTATION

          Sustainable Customer Experiences by Design

          Sustainable Customer Experiences by Design

          10:30 - 11:10 #

          PANEL DISCUSSION

          Mapping Employee Experience with Purpose, Brand and Culture Employee experience is essential to organizational success. Learn how understanding

          Mapping Employee Experience with Purpose, Brand and Culture

          Employee experience is essential to organizational success. Learn how understanding your employees interact with your brand, you can make sure that their experience is aligned with your company's purpose, culture, and values. By doing so, how can you improve employee retention?

          Panelist:

          11:10 - 11:25 #

          CASE STUDY: DEEP SOLUTIONING: A New CX Approach

          Each company has unique customer segments with different expectations, preferences, and pain points. To truly deliver an exceptional

          Each company has unique customer segments with different expectations, preferences, and pain points. To truly deliver an exceptional customer experience, a one-size-fits-all approach just won't cut it. This is where our new concept of Deep Solutioning comes in – tailoring solutions for each vertical, each industry, and each company to match their unique customer journey and touchpoints.

          11:25 - 11:45 #

          FIRESIDE CHAT : Experiences harmoniously in light of Total Experience

          TX goes beyond perfecting - CX, UX, EX & MX Will highlight in the Fire Side Chat, how’s

          TX goes beyond perfecting - CX, UX, EX & MX

          Will highlight in the Fire Side Chat, how’s the different experiences functions when organizations use it as a standalone Methodology & how it functions under Total experience umbrella?

          What’s the User experience’s differentiators either way & Why’s the Multi Experience (MX)is necessary to deliver an innovative & integrated UX?

          Will The (TX) Methodology can successfully achieve meeting the freak clients’ expectations rising Simultaneously increasing the Organization’s profits?

          Speaker:

          11:45 - 12:00 #

          CASE STUDY : A customer-oriented company needs only one customer journey

          12:00 - 12:20 #

          NETWORKING COFFEE BREAK

          12:20 - 12:35 #

          KEYNOTE PRESENTATION

          THEME: IT’S ALL ABOUT DATA Data Driven CX : Turning Data Into Action Data is a powerful tool

          THEME: IT’S ALL ABOUT DATA

          Data Driven CX : Turning Data Into Action

          Data is a powerful tool that, when used correctly, can help Companies create unforgettable Customer Experiences. Many businesses make the mistake of collecting data without having a plan of how to use it.

          Listen to the CX leader who was able to turn data into action and is able to create valuable customer relationships and improve business outcomes.

          12:35 - 12:50 #

          CASE STUDY

          Experience Orchestration and AI journey analytics

          Experience Orchestration and AI journey analytics

          12:50 - 13:20 #

          PANEL DISCUSSION

          DATA: A Key To Maximising Customer Experience Today’s consumers do not buy just products or services — more

          DATA: A Key To Maximising Customer Experience

          Today’s consumers do not buy just products or services — more and more, their purchase decisions revolve around buying into an idea and an experience.” This is where high-quality data analytics lends a helping hand and allows brands to foster a meaningful relationship with the user.

          To boost organizational growth, high-quality data is key.

          Maximize the potential of your Customer experience by finding out Why is Data a key to the value of customer experience and how.

          Panelist:

          13:20 - 13:35 #

          FIRESIDE CHAT : Metaverse is the Future: How we can apply it in Customer Experience

          13:35 - 14:30 #

          LUNCH & NETWORKING

          14:30 - 17:30 #

          BREAKOUT FOR WORKSHOPS

          EXPERIENCE ORCHESTRATION AND AI JOURNEY ANALYTICS (Language : Arabic & English) Ahmad Sidawi Genesys Mashael Aljobair Genesys Hussain

          EXPERIENCE ORCHESTRATION AND AI JOURNEY ANALYTICS
          (Language : Arabic & English)

          Ahmad Sidawi

          Genesys

          Mashael Aljobair
          Mashael Aljobair

          Genesys

          Hussain Dibas
          Hussain Dibas

          Genesys

          CUSTOMER EXPERIENCE FROM PLANNING TO EXECUTION
          (Language : Arabic)

          How to inspire your people to go the extra mile when serving customers and colleagues

          • How do we improve the customer experience? how we can start?
          • What are the inputs to building customer experience strategies?
          • How can the gap between reality and aspirations be identified and how can we choose proper initiatives?
          • How can projects be prioritized?
          • How can the implementation of customer experience projects, opportunities and quick wins be followed up?
          • How can the performance of the progress in the implementation of projects and the resulting impact be measured?
          Abdulaziz Alosime

          DESIGNING A CUSTOMER CENTRIC COMPANY
          (Language : Arabic & English)

          Hands-on workshop: Customer Centric Innovation Toolkit - Learn how to innovate in 2 hours!

          Dr.Layth Weldali

          17:30 - 18:00 #

          COFFEE & NETWORKING

          programme

          workshops

          WORKSHOPS

          EXPERIENCE ORCHESTRATION AND AI JOURNEY ANALYTICS

          (Language : Arabic & English)
          Ahmad Sidawi
          Ahmad Sidawi
          Country Manager – KSA
          Genesys
          Mashael Aljobair Hussain Dibas
          Mashael Aljobair Hussain Dibas
          Solution Consultant Genesys Senior Solution Consultant Genesys

          CUSTOMER EXPERIENCE FROM PLANNING TO EXECUTION

          (Language : Arabic)
          • How do we improve the customer experience?
          • How do we improve the customer experience? how we can start? … read more
          Abdulaziz Alosime
          Abdulaziz Alosime
          General Director Of Customer Experience
          Riyadh Municipality, KSA

          DESIGNING A CUSTOMER CENTRIC COMPANY

          (Language : Arabic & English)
          Hands-on workshop: Customer Centric Innovation Toolkit – Learn how to innovate in 2 hours!
          Dr.Layth Weldali
          Layth Weldali
          Founder & Senior Partner
          Design Thinkers Academy, MENA

          pricing

          Save 25% on registration

          Early Bird

          (Valid until 15 April 2023)

          USD 299 Workshop only
          • Workshop + Conference: 599 USD

          Standard

          (Valid from 15 April 2023 onwards)

          USD 399 Workshop only
          • Workshop + Conference: 799 USD

          Experience the past editions

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            Experience the past editions

            E3 2020 Event highlights

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              LOCATION DETAILS

              direction

              Riyadh, Saudi Arabia
              5-6 March 2024

              LATEST NEWS

              announcement

              The 3 Pillars of Great Customer Experience

              The 3 Pillars of Great Customer Experience

              Customer experience is the most important aspect of any business. It is what separates a company from its competitors and it is what makes customers loyal to a brand. The three pillars of great customer experience are: customer service, brand loyalty, and employee experience. Customer service is the first pillar of great customer experience. It […]

              1 week to go! What can you expect from the 2023 edition?

              1 week to go! What can you expect from the 2023 edition?

              The E3 CX Conference 2023 promises to be an exciting and informative event for anyone interested in the customer experience landscape. Here are some things you can expect from the conference: Keynote Speakers: The conference will feature keynote speeches from industry experts, who will share their insights and knowledge on the latest CX trends and […]

              What is considered good customer experience in KSA?

              What is considered good customer experience in KSA?

              The Kingdom has one of the youngest populations in the world with more than half of the population being under 25 years old. So in order to succeed in the local market, brands need to be able to not only provide excellent customer service but establish a brand that people are proud to be a […]