Empowering customer experience in the Middle East

21 - 23 September 2021

Riyadh, Saudi Arabia

A successful inaugural gathering of customer experience thought-leaders

Following a successful virtual inaugural edition in 2020, the upcoming E3 customer experience conference moves to Riyadh, Saudi Arabia by popular demand. Showcasing regional and international success stories, the all-new speaker line up of CX thought leaders will come together to shape the future of customer experience once more.

NETWORK: Connecting renowned CX minds with the international and regional community under one roof in Riyadh, experience a dedicated platform to meet, socialise and discuss business.

DISCOVER: In this ever-changing environment of customer experience strategies to engage customers both offline and online, hear power-packed updates directly from the experts on tools and techniques.

PROGRESS: There’s questions you need answers to, ideas to be discussed, and challenges to be addressed – do it with the right people at the right place and the perfect time for advancing CX for tomorrow.


Faucibus sed pretium. Ridiculus consectetuer et. In arcu enim sit in libero scelerisque mauris sed. Nullam eleifend in varius arcu vitae feugiat magna id ut morbi consectetuer. In vivamus arcu. Id ut dui. Sed massa in. Scelerisque suscipit quisque maecenas aliquet in. Wisi mi ipsum. Elit et mauris. Duis in magni praesent content massa.

Consectetuer amet wisi felis sem tincidunt. Ultricies blandit id euismod inceptos mauris pulvinar nec nullam quisque consequat nulla eleifend elementum vivamus aliquam placerat nec. Vehicula leo praesent vitae leo mauris ullamcorper lectus sed mollis id turpis dui cras suspendisse. Porta diam eleifend. Praesent magnis sit. Enim ligula vel justo urna.

  • Nisl cras vitae wisi odio amet.
  • Lacus amet vestibulum belas
  • Quis nunc curabitur assumenda
Sponsorship opportunities

The first of its kind forum in the Middle East which will feature over 30+ world class experts and thought leader who will be expanding on how businesses in the GCC and government organisations can take advantage of the rapidly evolving opportunities the customer agenda offers.

See top 6 benefits of sponsorship
  • 1. Generate new business through engaging with more than 300+ attendees to expand your network.
  • 2. Introduce new products and services to a targeted audience of industry professionals with significant purchasing power.
  • 3. Increase your international presence as you network with professionals from over 30+ countries.
  • 4. Gain a significant amount of digital and print brand exposure before, during, and after the event.
  • 5. Network directly with industry leaders and buyers via the event’s high-impact commercial opportunities that will strengthen your network within and beyond the region.
  • 6. Stay connected & top of mind as you share, gain and learn more about the current trends and insights into your target markets.

For more information, download the sponsorship brochure. Download sponsorship brochure

CX delegates


renowned industry speakers


days of knowledge sharing


CX certification opportunities


parallel masterclasses


keynotes & case studies


educational sessions

Sponsorship opportunities

Book your space

Secure prime positioning to exhibit your most in-demand products and solutions on the E3 exhibition floor

Apply for a stand

Reach your target audience directly via tailored promotions and engaged the right connections

Sponsorship enquiry
Need more info?

Discuss your interests and upcoming opportunities with a member of the organizing team directly

Request a call back

See you in Riyadh, Saudi Arabia this September

Online registration is now open – stay connected for first-hand access

Your conference registration includes access to 30+ sessions ranging from topics aligned to customer experience, finance, human resources, and supply chain. Over three days you will participate, meet up with peers, in addition to networking time with thought leaders, CX partners, and product experts.

Register online

Delegate registration

Early Bird Discount
(until 21 July 2021)
  • Save 25% on early registration
  • CX workshops & conference
  • Certificate of participation
  • CX certifications of choice
  • 15+ hours of speaker insights
  • Interactive Q&A with experts
  • Exhibition access
  • Riyadh CX experience
Standard Price
  • 1 day of CX workshops
  • 2 days of educational conference
  • Certificate of participation
  • CX certifications of choice
  • 15+ hours of speaker insights
  • Interactive Q&A with experts
  • Exhibition access
  • Riyadh CX experience

Conference programme

The 2021 conference programme is underway – be the first to get the latest event updates

This year’s edition will explore topics such as:
  • Customer centricity
  • Innovation Culture in Government
  • CX Gamification
  • New customer insight
  • Artificial Intelligence in CX
  • CX Retail
  • Digital and CX Transformation
  • CX Technology
  • CX Telecom
  • Journey mapping
  • CX Design and Innovation
  • CX Contact Centers
  • CX Tourism
  • Advanced service design
  • CX Strategy
  • Citizen Experience
  • Patient Experience
  • CX Culture
  • CX ROI
  • Customer centric bank
  • CX Leadership
  • Business Performance
  • Participation enquiry

    Share your contact information to receive the latest conference updates

    The inaugural E3 virtual conference supported companies and government organizations in the Middle East to address the rapidly developing opportunities offered by the customer agenda.

    Opened by Dr. Fahad Al Twaijry, Director of Ejtemaat Events MENA, the virtual conference, created an online community where customer experience (CX) professionals and industry leaders from the GCC were able to connect and build relationships with CX leaders and experts from across the globe.

    Missed the 2020 edition? You can still watch the panel videos online!

    Recap of the last edition

    Re-visit last year's inaugural conference as we look forward to this year's exciting line up of masterclasses and workshops led by global CX leaders.

    See more videos

    Past speakers

    Meet our professionals

    1. Picture of Matt Watkinson

      Matt Watkinson

      CEO & Co-founder - Methodical, Board Advisor, Author

      Matt is a distinguished global CX leader and the author of "10 Principles behind Great Customer Experience & The Grid".

      Picture of Ian Golding

      Ian Golding

      CEO and Founder, Customer Experience Consultancy, UK

      One of the most accomplished and experienced customer experienced trainers and advisors on customer experience change globally. Worked with more than 10,000 companies globally and across the GCC to help them define and implement customer strategies that work!

    2. Picture of Charles Bennett

      Charles Bennett

      President, Customer Experience Service Association Middle East (CXSA)

      President of the Customer Experience and Service Association for the Middle East. Worked with companies such as Citibank, Nielsen and Microsoft to implement next practice customer experience strategies to compete and outperform competition.

      Picture of Hussein Dajani

      Hussein Dajani

      General Manager - Customer Experience Transformation - Africa, Middle East, India, and Turkey - Nissan Motor Co

      Over the past few years, Hussein has worked with the likes of WPP and Publicis overseeing some of their largest regional clients (such as STC, Vodafone, Nokia, Visa and HSBC) and was fortunate enough to be recognized as a high potential leader by WPP being awarded the renowned WPP Young High Potential Leaders' Award from Sir Martin Sorrell himself, as well as receiving regional awards from the likes of Gulf Marketing Review, which identified him as one of the 40 top marketing professionals in the region, and being voted by the Huffington Post as among the 10 people changing the marcomm landscape in the MENA region. Since working on the agency side, Hussein has transitioned to client side and worked with some fantastic brands in senior leadership roles (as detailed below). Hussein's core expertise lies in the Digital Marketing and Tech space, evolving over the years from a pure player marketeer. Starting his career with some of the worlds' greatest communication companies, today Hussein is the GM for Digital and CX Transformation with Nissan Motor Co. for Africa, Middle East, India and Turkey overseeing some of the most dramatic customer transformations the company has had to go through in recent times.

    3. Picture of Dr Tahir Hussain

      Dr Tahir Hussain

      Chief of Strategy and Transformation C1, Ministry of Health, KSA

      Healthcare industry leader with successful, & diversified experience of growing businesses, product & services brands and teams, developing & managing large Ops, new ventures, JVs, M&As & PPP in healthcare, pharmaceutical, healthcare consumer markets. Have led and managed large scale strategy and transformation programs, commercial ops, complex product & services portfolios, triple-line P&Ls and cross-functional teams. 22 years' of progressive & successful career in healthcare, pharma & healthcare consumer sectors across MENAP markets in cross-functional leadership roles. Have received numerous accolades including many new successful regional & global launches and achieving company and brand market leadership. Expert in leading large healthcare operational transformations with massive cost optimizations. Adept in dealing with the highest public offices, building global alliances & partnership and advising private sector corporate, owners and leaders.

      Picture of Diane Magers

      Diane Magers

      CEO, Experience Catalysts & Chairman Emeritus, Customer Experience Professionals Asssociation, USA

      Recent CEO of the Customer Experience Professional Association of global CX experts. Built and implemented highly successful customer strategies and roadmaps for numerous tier 1 corporates including AT&T Entertainment Group and Sysco.

    About the CXSA certification workshops

    Delegate breakedown

    Past delegates by country
    Delegate profile

    Past sponsors & partners