مؤتمر E3 تمكين تجربة العميل

5th Edition E3 Customer Experience Conference

Leading the Next Generation of Customer Experience

23 – 24 June 2025
    Riyadh, Saudi Arabia

Official Event Partner

Conference Highlights

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Hackathon Highlights

Conference Highlights

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OVERVIEW Empowering Customers in the GCC

The E3 Customer Experience Conference, supported by Tajriba, the National CX Academy Saudi Arabia, returns for its 5th edition on 23 – 24 June 2025, in Riyadh, as a premier platform for advancing CX strategies in Saudi Arabia’s fast-growing market.

With CX prioritized by 96% of Saudi businesses, the conference supports Vision 2030 through AI, digital transformation, and analytics-driven innovations that enhance customer interactions and position Saudi Arabia as a global CX leader. Featuring the 2nd CX Hackathon, a C-Level CX Masterclass, and an exhibition, the event highlights themes like customer journey mapping, omnichannel strategies, personalization, brand experience and emerging technologies, equipping attendees to boost loyalty and satisfaction in a competitive market.

Learn

Gain insights into CX business models and best practices

Connect

Engage in KSA-focused CX protocol discussions with global leaders

Transform

Uncover cutting-edge CX technologies and user-friendly tools for transformative experiences

Get Inspired

Be inspired by regional and international success stories

Attendees
200 +
Companies
+
Speakers
+
Countries
+

Past Speakers 2024

Joe Pine

Co-Author@@The Experience Economy

Abdullah Al Katheri

Deputy Governor@@TVTC

Taiseer AL Mufarrej

Director General of Strategic Communications@@Real Estate General Authority, KSA

Khaled Al Zahrani

General Secretary@@National Customer Experience Academy (NCXA), KSA








    Experience Economy Expert Certification Program

    By Joe Pine

    Joe Pine’s Experience Economy Expert Certification Course credentializes executives as officially endorsed experts in a rich portfolio of Experience Economy frameworks, ideation tools, and methods.

    The focus is on transferring the knowledge, skills, and resources necessary for creating and enhancing compelling experiences – either for customers, guests, or employees. All the key elements from The Experience Economy (as well as some elements from Joe Pine’s other works) are explored and taught in depth.

    Joe Pine - co-author-the-experience-economy

    The CX Hackathon

    Season 2025 | Welcome to the Largest CX Hackathon in the World

    Following the tremendous success and positive feedback from its first edition, Tajriba and E3 CX are thrilled to announce the second edition of the CX Hackathon in Saudi Arabia. This exciting program, led by industry-leading mentors and experts in the rapidly growing Customer Experience sector, will bring together up to 30 teams of young Saudi CX professionals and university students. The teams will compete across seven categories, all vying for the renowned CX title.

    Tourism

    Healthcare

    Transportation

    Finance

    Telecom

    Municipality     

    Tourism

    Healthcare

    Transportation

    Finance

    Telecom

    Municipality

    The CX Hackathon offers an excellent opportunity for the next generation to learn, analyze, and apply practical knowledge in customer experience. It will play a key role in advancing CX expertise in the kingdom, preparing Saudi professionals and youth to innovate and deliver world-class CX services and solutions.

    Guided by leading mentors and experts representing the rapidly emerging Customer Experience industry, the CX Hackathon is set to host upto 24 teams representing Young Saudi CX professionals and university students.

    CX Hackathon creates the perfect opportunity for the next generation to learn, analyse, and derive practical and impactful knowledge related to customer experience. The CX Hackathon will also be greatly contributing to the development of CX knowledge in the kingdom and prepare the next generation of Saudi CX professionals and youth to innovate and provide world class CX services and solutions.

    Hackathon Highlights

    Participating Teams

    CX Hackathon 2025 will have 7 CX challenges
    from the below industries:

    Tourism

    Healthcare

    Transportation

    Finance

    Telecom

    Municipality     

    Law and Justice

    Tourism

    Healthcare

    Transportation

    Finance

    Telecom

    Municipality

    Law and Justice

    The CX Hackathon offers an excellent opportunity for the next generation to learn, analyze, and apply practical knowledge in customer experience. It will play a key role in advancing CX expertise in the kingdom, preparing Saudi professionals and youth to innovate and deliver world-class CX services and solutions.

    E3CX Tajriba CX Startup Showcase

    Be Recognized as One of the Top 15 CX Start-Ups in 2025

    The E3CX Conference is the premier event for global and regional CX leaders, technology integrators, investors, and professionals. It offers a unique platform for early to mid-stage Saudi-based CX and CS companies to showcase their innovative solutions, connect with potential partners, and scale their business.

    Are you a Saudi-based CX entrepreneur with breakthrough technology that optimizes CX efficiency, automates processes, and maximizes ROI? This is your opportunity to be part of the E3CX 2025 Top 15 CX Start-Ups. Reach out now to discover how you can showcase your solution to a high-profile audience and accelerate your growth. Get in touch to find out how you can showcase your solution!

    NCXA Workshop

    Join us for an enriching series of workshops organized by NCXA, designed to tackle the most pressing challenges in customer service and strategic communication. Delve into the importance of Customer Experience (CX) and learn how to effectively measure and enhance it using key performance indicators (KPIs).

    Discover innovative solutions to improve service delivery from organizational, operational, and skill-based perspectives. Gain insights into the critical role of protocol in public relations and strategic communication. These workshops promise to provide actionable insights and foster professional growth. Don’t miss out on this opportunity to elevate your expertise!

    E3 SERIES IN REVIEW

    Over the past four editions, the E3 CX Conference has empowered attendees with a “Think and Do” approach, emphasizing hands-on implementation of adaptable CX tools. Learn from regional and international thought leaders to tackle pressing challenges in the CX industry. Gain invaluable insights at this transformative event.

    TOTAL DELEGATES

    OVER THE YEARS

    2024
    1500+
    2023
    650+
    2022
    550+
    2020
    350+

    2024 Conference Highlights

    2024 Hackathon Highlights






      WHO YOU’LL MEET AT E3?

      The 2-day conference will bring together 2000+ attendees from 35+ countries to connect with Global CX leaders across sectors like telecommunication, government, banking, healthcare, e-commerce, and retail. A tremendous networking opportunity awaits as attendees engage with top global brands participating in the event.

      Conference Programme

      Unlocking CX Potential :
      Discover Solutions at E3 in KSA

      Be part of the leading CX community at E3 2025, where we will showcase our game-changing offerings to captivate a receptive audience. Maximize your brand’s impact through our sponsorship and branding opportunities, gaining widespread recognition among global CX leaders.






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        Reserve your seats

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        $399

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        $599

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        WORKSHOP ONLY

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        All prices excludes all taxes

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        SPONSORS 2025

        OFFICIAL EVENT PARTNER

        National Customer Experience Academy

        UNIFIED CXM PARTNER

        SILVER SPONSOR

        UNIFIED CXM PARTNER

        SILVER SPONSOR

        HOST PARTNER

        STRATEGIC SPONSOR

        HRDF

        Ministry of Transport and Logistic Services

        OFFICIAL SUPPORTER

        REAL ESTATE GENERAL AUTHORITY

        DIAMOND PARTNER

        ARTIFICIAL INTELLIGENCE PARTNER

        GAME-CHANGING CX PARTNER

        PLATINUM SPONSORS

        Zoom

        UNIFIED CXM PARTNER

        GOLD SPONSOR

        KNOWLEDGE PARTNER

        PwC Middle East

        NETWORKING PARTNER

        SILVER SPONSOR

        DIGITAL MARKETING PARTNER

        MEDIA PARTNERS

        PAST SPONSORS






          E3 News

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          Exploring Effective Paths for Career Growth in Customer Experience

          The field of customer experience (CX) has become increasingly vital for businesses aiming to create lasting relationships with their customers.

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          How can businesses in the Kingdom of Saudi Arabia (KSA) leverage digital marketing to improve

          In the vibrant digital landscape of the Kingdom of Saudi Arabia (KSA), businesses are dedicating more efforts to building robust

          Our Partners' Testimonial

          John Saad CEO, AIM Technologies

          Great panels and discussions - impressive to see how the government of Saudi Arabia is moving at great speeds to better manage customer experience.

          Wael Qenawy CRM & Digital CX Director, SISBAN

          It was a great event and initiative from the CX association, I have attended many key notes & panel discussions, and it was really fruitful. Also, Design thinking workshop by Dr. Laith was amazing.

          Arwa Alaskar Customer Care Specialist, King Saud University

          It was well organized, very informative, and had an outstanding discussion, and the workshop was very valuable, I look forward to attending the next year.

          Mohamed Elbeshbishy Customer Experience Manager, 2P

          It was a great opportunity to attend and share the best practices by the local and international speakers. i would recommend doing the same in a bigger scale next year!

          Codin Caragea Head Of Customer Experience,Bank Muscat, Oman

          It's been a pleasure to come back this year at E3 CX Conference and meet the vibrant global CX community. Many great minds from the region and from all over the world gathered in Riyadh and I felt inspired to listen and learn more.

          Shweta Srivastava Chief Customer Experience Officer at Tata CLiQ

          Attending the E3 Conference 2024 was an exceptional experience. The conference brought together industry leaders, experts, and passionate professionals under one roof. The sessions were insightful, offering valuable insights into latest CX trends and strategies.

          Contact Info

          Location

          Fairmont Riyadh, KSA

          Join the CX community from across the Middle East under one roof to learn and discuss new strategies for both your professional development and high-value customer experience delivery skills…