In today’s luxury market, real distinction isn’t about products. It’s about unforgettable emotional connections. Prof. Dr. Phil Klaus, the world’s
Leading the Next Generation of Customer Experience
The E3 Customer Experience Conference, supported by Tajriba, the National CX Academy Saudi Arabia, returns for its 5th edition on 29 – 30 September 2026, in Riyadh, as a premier platform for advancing CX strategies in Saudi Arabia’s fast-growing market.
With CX prioritized by 96% of Saudi businesses, the conference supports Vision 2030 through AI, digital transformation, and analytics-driven innovations that enhance customer interactions and position Saudi Arabia as a global CX leader. Featuring the 2nd CX Hackathon, a C-Level CX Masterclass, and an exhibition, the event highlights themes like customer journey mapping, omnichannel strategies, personalization, brand experience and emerging technologies, equipping attendees to boost loyalty and satisfaction in a competitive market.
Gain insights into CX business models and best practices
Engage in KSA-focused CX protocol discussions with global leaders
Uncover cutting-edge CX technologies and user-friendly tools for transformative experiences
Be inspired by regional and international success stories
General Secretary@@Tajriba - National Customer Experience Academy
Khaled Al Zahrani has a strong background in customer experience management and workforce optimization. He is the General Secretary at Tajriba - National Customer Experience Academy (a nonprofit organization aimed at being a leading force in the customer experience industry on national, regional, and international levels), he brings over 18 years of expertise in managing and devising effective strategies to enhance service quality and client satisfaction across various locations and channels. He plays a key role in setting strategic directions and monitoring the Academy's performance with a clear vision.
Assistant Deputy Governor for Support Services@@TVTC, Saudi Arabia
Human Capital Standards Planning Director@@Government Entity, Saudi Arabia
PhD researcher with 16+ years of experience in human capability development across aviation, tourism, and education. Specializes in human capital strategic planning, focusing on initiatives that enhance workforce effectiveness and performance. Experienced in business development, start-ups, and leadership in both private and government sectors.
Healthcare Leader@@Saudi Arabia
Dr. Noha Al Mohaisen is a distinguished Saudi leader in quality improvement, innovation, and patient experience, with over 18 years of experience — including a decade in senior leadership roles. She has led major organizational transformation initiatives, championed patient-centered care, and consistently driven excellence in quality and safety standards.
She holds certifications in management and change from top institutions such as MIT and Oxford, and is currently pursuing an Executive MBA at Esade. Notably, she was the first Saudi woman to earn a master’s degree in quality and safety from Harvard University.
Passionate about fostering innovation, Dr. Noha has organized award-winning hackathons and applied design thinking to develop impactful solutions. Her mission is to shape a legacy of human-centered healthcare and service excellence.
The E3CX Conference is the premier event for global and regional CX leaders, technology integrators, investors, and professionals. It offers a unique platform for early to mid-stage Saudi-based CX and CS companies to showcase their innovative solutions, connect with potential partners, and scale their business.
Are you a Saudi-based CX entrepreneur with breakthrough technology that optimizes CX efficiency, automates processes, and maximizes ROI? This is your opportunity to be part of the E3CX 2025 Top 15 CX Start-Ups. Reach out now to discover how you can showcase your solution to a high-profile audience and accelerate your growth. Get in touch to find out how you can showcase your solution!
Join us for an enriching series of workshops organized by Tajriba, designed to tackle the most pressing challenges in customer service and strategic communication. Delve into the importance of Customer Experience (CX) and learn how to effectively measure and enhance it using key performance indicators (KPIs).
Discover innovative solutions to improve service delivery from organizational, operational, and skill-based perspectives. Gain insights into the critical role of protocol in public relations and strategic communication. These workshops promise to provide actionable insights and foster professional growth. Don’t miss out on this opportunity to elevate your expertise!
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Official Event Partner
In today’s luxury market, real distinction isn’t about products. It’s about unforgettable emotional connections. Prof. Dr. Phil Klaus, the world’s
Don’t miss the chance to attend the upcoming 5th Edition E3 Customer Experience Conference 2025, scheduled for 29-30 September 2025
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