6th Edition E3 Customer Experience Conference
Where CX Excellence Meets the Kingdom’s Largest Conference
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26 – 27 October 2026
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Riyadh, KSA
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Riyadh Saudi Arbia
Big ideas. Real innovation. Transformational CX.
Everything shaping the future of customer experience in Saudi Arabia comes together at E3 CX Saudi 2026.
A two-day experience where CX leaders, innovators, and decision-makers explore what’s next for customer experience in the Kingdom and beyond.






INTRODUCTION
This is not just another CX conference
The E3 Customer Experience Conference Saudi Arabia returns for its 6th edition in Riyadh, bringing together the region’s most influential CX leaders, innovators, and digital transformation experts.
Supported by Tajriba, the National CX Academy Saudi Arabia, E3CX has become the Kingdom’s largest platform for advancing customer experience strategies in a rapidly evolving market.
Over two powerful days, E3CX Saudi Arabia brings together industry leaders, innovators, and young CX talent to explore the technologies, strategies, and ideas transforming the future of customer experience.
This is where innovation meets action, and where organisations learn how to turn CX strategy into measurable business impact.
WHY YOU SHOULD ATTEND
Because the question today is not why CX matters.
The real question is how organisations can deliver exceptional experiences in a fast-changing digital world.
At E3 CX Saudi Arabia, you will:
- Discover how leading organisations are transforming CX in the Kingdom
- Learn from real-world CX strategies and case studies
- Explore how AI, data, and emerging technologies reshape customer journeys
- Connect with CX leaders and gain insights to strengthen loyalty and satisfaction
It’s about transforming how organisations engage with their customers.
WHAT MAKES THIS EVENT DIFFERENT
Global Insights, Local Impact
Hear from global CX leaders and regional pioneers shaping customer experience across industries.
Real CX Innovation
Discover cutting-edge CX technologies, tools, and solutions presented in the E3CX Exhibition and Startup Zone.
Practical Experiences
Participate in masterclasses, workshops, and sessions focused on practical implementation and measurable outcomes.
Powerful Networking
Meet 2000+ CX professionals, decision-makers, and innovators from 35+ countries.
WHO SHOULD ATTEND?

CX Leaders & Directors

CX Practitioners & Change Makers

Digital, Innovation & Transformation Professionals
If your organisation is asking:
How can we deliver better experiences and build stronger customer relationships?
Then this is where you need to be.
EVENT FORMAT
Conference
Inspiring keynotes, panel discussions, and real-world CX case studies.
Masterclasses
Deep-dive sessions designed for CX leaders and decision-makers.
Workshops
Interactive sessions focused on CX tools, strategies, and implementation.
CX Startup Zone
A dedicated platform showcasing the Top 15 CX Startups in Saudi Arabia.
Exhibition
Discover the latest CX technologies, platforms, and solutions transforming customer experience.
CX Hackathon
Witness the largest CX Hackathon in the world, where Saudi talent and innovators solve real CX challenges.
ADVANCING CX IN THE VISION 2030 ERA
Organisations across Saudi Arabia are placing customer experience at the heart of their strategic priorities.
With 96% of Saudi organisations prioritising CX, businesses and government entities are investing heavily in technologies and strategies that improve customer engagement and service delivery.
E3 CX Saudi Arabia supports the ambitions of Vision 2030 by providing a platform where leaders can explore how AI, digital platforms, data analytics, and service innovation are transforming customer experience across sectors.
From government services to banking, healthcare, telecom, and retail, the conference highlights how organisations can build customer centric ecosystems that support economic growth and global competitiveness.
This is where Vision 2030 meets real CX innovation.
E3 CX BY THE NUMBERS
Across five landmark editions, E3 CX has brought together thousands of leaders, innovators, and decision-makers from around the world. What began with just 350+ attendees has grown into a powerful platform expecting over 2,000+ participants, reflecting its rapid expansion in scale, impact, and international reach across Saudi Arabia.
Every edition delivers high-impact insights, global expertise, and actionable strategies through world-class speakers, immersive workshops, and innovation-driven experiences—empowering organizations to lead the future of customer experience.
Distinguished Speakers
Ossama Fouda
CS-Head of Partner operation@@TikTok
Ossama Fouda
CS-Head of Partner operation@@TikTok
At TikTok, he leads global customer support partner operations, overseeing a large-scale network of outsourced BPO agents and in-house professionals across EMEA, APAC, and LATAM. He built TikTok's global user support function from the ground up, establishing the strategic BPO partnership framework and pioneering the integration of AI-powered solutions, including smart routing and chat automation to enhance customer satisfaction while driving significant cost efficiencies.
Prior to TikTok, Ossama spent nine years at Accenture in Poland, progressing from Technical Consultant to Command Center Lead and Senior PMO Lead, managing large-scale technology client operations including Trust & Safety and customer support functions. He is PMP certified and holds a Master's degree in Engineering, and is fluent in Arabic and English.
Emmanuel Manyonganise
CX Strategy@@Bank Albilad
Emmanuel Manyonganise
CX Strategy@@Bank Albilad
He most recently led Customer Experience Strategy and Transformation for Bank Albilad in Saudi Arabia, delivering record-high customer satisfaction and Net Promoter Scores and implementing a real-time AI-powered Voice of the Customer platform across hundreds of branches. Earlier in his career, he held senior CX and digitalisation leadership roles at du (UAE), MTN (South Africa), and Vodafone Group Services (UK), where he drove omnichannel transformation and digital experience adoption at scale within tier-one telecom operators.
Emmanuel is a frequent keynote speaker and CX Awards judge, having chaired panels for the International CX Awards, Customer Centricity World Series, Gulf CX Awards, and Saudi CX Awards. He holds a PhD from Imperial College London, an Executive MBA (INSEAD), and completed the Harvard Leadership Accelerators programme.
Rayan Alharthi
Head of CX Development & Analytics@@National Housing Company
Rayan Alharthi
Head of CX Development & Analytics@@National Housing Company
At the National Housing Company, he designed and implemented a nationwide CX ecosystem covering the full customer journey, launched WhatsApp and the “Ahl NHC” app as new digital engagement and self-service channels, and built real-time CX dashboards to support analytics-driven, executive-level decision-making. He also standardised CX processes, SLAs, and governance policies across the organisation.
Rayan has served as a Judge for the Saudi Customer Experience Awards (SaudiCXA), evaluating CX initiatives from public and private sector organisations. His earlier career spans portfolio and sales operations roles at Jabal Omar Development, DAMAC Properties, and Tommy Hilfiger. He holds certifications in Governance, Risk & Compliance (GRC) and completed an Artificial Intelligence and Machine Learning executive programme at The University of Texas at Austin.
Khaled Al Zahrani
Secretary General and Board Member@@Tajriba
Mohamed Hegazy
Group Chief Experience Officer (CXO)@@Almatar
Mustafa Al Saeed
Director Customer Experience@@Ministry of Transport and Logistic Services
Mustafa Al Saeed
Director Customer Experience@@Ministry of Transport and Logistic Services
As Director of Customer Experience at the Ministry of Transport and Logistic Services, he established and operationalised the General Administration for Passenger Mobility Enhancement, designing Saudi Arabia's first integrated passenger mobility performance framework and a national passenger journey management system spanning 13 transportation journeys across aviation, rail, road, maritime, and public transport. He is also contributing to national passenger mobility planning for the FIFA World Cup 2034.
Prior to his current role, Mustafa spent over four years at Amazon as Regional Program Manager (AMET), leading governance, compliance, risk, and customer experience functions across a large-scale logistics ecosystem spanning Saudi Arabia, UAE, Egypt, Turkey, and South Africa. He began his career in mechanical maintenance at Saudi Aramco and holds an MBA and PMP certification.
Amal Alkhawari
Executive Manager Customer Experience and Operation Excellence@@Bupa Arabia
Amal Alkhawari
Executive Manager Customer Experience and Operation Excellence@@Bupa Arabia
In her current role, she spearheads customer experience transformation by embedding CX frameworks and KPI-driven strategies, monitoring and enhancing satisfaction through NPS, CES, and CLF metrics, and leading customer journey optimisation initiatives across the organisation.
Amal's career at Bupa Arabia has progressed through several operations and project management roles, including Senior Project Manager for Enrolment Projects and Reporting, where she enhanced operational efficiency by automating reporting through Power BI and streamlining processes using RPA. She is PMP certified and holds a Bachelor's degree in Insurance from King AbdulAziz University.
Feras Hameedaldeen
VP of Experience Delivery@@Pilgrim Experience Program
Feras Hameedaldeen
VP of Experience Delivery@@Pilgrim Experience Program
He currently leads a newly established department at PEP dedicated to enhancing the full Hajj and Umrah pilgrim journey, overseeing data-driven service improvements, satisfaction index tracking, and stakeholder collaboration across government and private sector partners in Makkah and Madinah. He previously served in a series of progressively senior CX leadership roles at PEP, including Acting VP of Customer Experience Delivery and Senior Director of Customer Experience Delivery, driving visitor experience initiatives aligned with Saudi Vision 2030.
Earlier in his career, Feras was a founding member of Prince Mohammad Bin Salman College of Business & Entrepreneurship (MBSC), building its marketing and communications function from the ground up. He is a member of the Saudi Customer Experience Association and holds an MBA from the University of Maryland's Robert H. Smith School of Business.
Majed Sidani
Director of E-commerce@@Panda Retail - Savola Group
Majed Sidani
Director of E-commerce@@Panda Retail - Savola Group
He currently leads large-scale digital commerce transformation initiatives within Panda Retail Company, one of Saudi Arabia's largest grocery retail ecosystems, driving growth across omnichannel operations, customer experience, retail technology, AI-driven personalisation, and digital marketing. He is known for combining strong commercial acumen with innovation-led execution, leveraging AI, data analytics, and customer insights to unlock sustainable growth.
Prior to Panda Retail, Majed held senior commercial and trade marketing leadership roles at MenaBev, BulkWhiz, The Hershey Company, and PepsiCo across Saudi Arabia, the UAE, and the UK, managing major retail accounts and multi-million-dollar channel P&Ls. He holds a BBA in Marketing from the American University of Beirut.
Dr. Hani Hamed Ezeldin Elsayed
Planning and Institutional Excellence Consultant@@Najran University – Institute of Studies and Consulting Services
Dr. Hani Hamed Ezeldin Elsayed
Planning and Institutional Excellence Consultant@@Najran University – Institute of Studies and Consulting Services
He currently serves as Planning and Institutional Excellence Consultant at Najran University's Institute of Studies and Consulting Services, and has held long-standing training and quality consultancy roles across several major Saudi universities, including King Saud University and Al Jouf University. He has also served as Supervisor of Education Cases and an External Reviewer for the National Authority for Quality Assurance and Accreditation of Education, and as a Quality Ambassador for SASO (Saudi Standards, Metrology and Quality Organisation).
Hani is the Founder & CEO of the School of Fantastic Leaders and a mentor at the Women's Leadership Center (Princess Nourah University), and has been recognised with the Quality Manager Award from the Saudi Quality Council (2015). He holds a Master's degree in Education from Helwan University and studied Educational Administration and Supervision at King's College London.
Kamal Farag
Chief Technology Officer@@HelloApp
Kamal Farag
Chief Technology Officer@@HelloApp
At HelloApp, he leads technology strategy and platform evolution for a scalable services marketplace and super app, defining architecture for rapid marketplace scalability and leading AI and automation initiatives that enhance personalisation and customer experience. He previously served as Digital Services Director at the Human Resources Development Fund (HRDF), where he launched Jadarat, Saudi Arabia's National Unified Employment Platform, reducing operational costs by ~35M SAR while improving quality and productivity and scaling the platform to support 20x projected user capacity.
Kamal has also led technology as CTO for Speedi (a grocery marketplace backed by Al Othaim Markets) and Saydl (a quick-commerce pharmaceutical platform that achieved a 6x valuation increase during his tenure). He was named CIO of the Year for three consecutive years by CXODX and recognised as a Top 100 IT Leader in Saudi Arabia by EXITO. He holds a Bachelor's degree in Computer & Information Science from Ain Shams University.
Mohammed Garout
General Manager of Customer Satisfaction@@Ministry of Hajj and Umrah
Mohamed Saffah
Group Contact Center Director@@Saudi German Health
Hassan Al Bargi
Brand Communication & Reputation Department Manager@@AlBaik
Amr Jammah
Customer Experience Excellence Director@@STC
Meriam Mohammed
Director of Customer Service@@Ninja
Hassan Alzarwi
Executive Director, Customer Service Performance@@NWC
Ahmed Hassan
Head of Customer Success@@Swvl
Wahhaj Motawie
Chief People and Culture Officer/ CHRO@@Saudi Air Navigation Service
Hala Almuways
Head of Group Customer Experience@@BSF
Nawaf Al Zadjali
Senior Director Customer Experience Strategy@@Riyadh Airports
Faran Niaz
Director Customer Experience@@Hala
Anastasia Petrova
Senior Data Analyst, CX & Voice of the Customer@@Tabby
Wael Qenawy
Senior Director of Customer Experience@@Morni
Premilinery Agenda
CX as a Strategic Growth Engine Beyond Basic Satisfaction Metrics
Designing a North Star CX Vision, Mission, and Customer Promise
SPONSORS & PARTNERS
OFFICIAL EVENT PARTNER
National Customer Experience Academy
PLATINUM SPONSOR
QuestionPro
UNIFIED-CXM PARTNER
Sprinklr
GOLD SPONSOR
Konnect Insights
JOIN THE FUTURE OF CX IN SAUDI ARABIA
Join E3 CX Saudi Arabia 2026 in Riyadh and connect with the leaders, innovators, and technologies shaping the future of CX. Register your interest today.
Choose Your Pass
Select the perfect ticket for your needs and gain access to exclusive sessions, workshops, and more.
Conference Pass
$899 + VAT
Benefits:
- Access to keynotes and sessions
- Exhibition access and Networking opportunities
- Access to Free Workshops (No separate registration needed, First Come First Served)
- Connect with over industry peers in each city
- Enjoy access to all 3 networking breaks
- Access to speaker presentations and post-event report
- Conference Attendance Certificate
Full Access Pass
$1299 + VAT
Benefits:
- Access to keynotes and sessions
- Access pass to Certified Master Classes
- Exhibition access and Networking opportunities
- Access to Free Workshops
- Connect with over industry peers in each city
- Enjoy access to all 3 networking breaks
- Access to speaker presentations and post-event report
- Conference + MasterClass Attendance Certificate
Industry Pass
$1599 + VAT
Benefits:
- Access to keynotes and sessions
- Access pass to Certified Master Classes
- Network with C-level attendees, decision makers from your target industries
- Access to Free Workshops
- Connect with over industry peers in each city
- Enjoy access to all 3 networking breaks
- Access to speaker presentations and post-event report
- Conference + MasterClass Attendance Certificate
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FAQs
Is this a typical conference?
No. Expect interaction, dialogue, reflection, and co-creation.
Will there be sales pitches?
What will I leave with?
Contact Us
- +966 50 663 7340
- info@e3cx.live
Location
- Riyadh, KSA