Empowering customer experience in the Middle East
21 - 23 September 2021
Riyadh, Saudi Arabia
Following a successful virtual inaugural edition in 2020, the upcoming E3 customer experience conference moves to Riyadh, Saudi Arabia by popular demand. Showcasing regional and international success stories, the all-new speaker line up of CX thought leaders will come together to shape the future of customer experience once more.
NETWORK: Connecting renowned CX minds with the international and regional community under one roof in Riyadh, experience a dedicated platform to meet, socialise and discuss business.
DISCOVER: In this ever-changing environment of customer experience strategies to engage customers both offline and online, hear power-packed updates directly from the experts on tools and techniques.
PROGRESS: There’s questions you need answers to, ideas to be discussed, and challenges to be addressed – do it with the right people at the right place and the perfect time for advancing CX for tomorrow.
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The first of its kind forum in the Middle East which will feature over 30+ world class experts and thought leader who will be expanding on how businesses in the GCC and government organisations can take advantage of the rapidly evolving opportunities the customer agenda offers.
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The 2021 conference programme is underway – be the first to get the latest event updates
“Very Unique two days workshop enriched with Knowledge, Exercise, and Assessments for the best international practices and tools to manage a Great Patient Experience.”
Dr. Shadi AlSwairki (Head of Hospital Service at Bupa Arabia)
“This workshop comes highly recommended from me! Two days of excellent course content by 4 very knowledgeable speakers Ruth Evans MBE, Louise Blunt, Charles Bennett, Hassan Mohammad, CCXP, RTP”
Sharon Boyd (Chief Customer Experience Officer at MKL Innovation)
“I am humbled to have completed Customer Service Strategist Certification & now officially a CXSA Certified CX Practitioner. I sincerely extend my sincere thanks to my award leader Ms. Raquel Perez Nolla & of course the founder of this elite consortium Mr. Charles Bennett & Knowledge & Innovation officer Mr. Hassan Mohammad.”
Anish Ramakrishna Kurup, Manager - Marketing & Partnerships (Global Business Development Department) at UAE Exchange
“Taking E3’s 2021 edition to Riyadh prepares the Middle Eastern customer experience community to greater heights following the successful virtual conference last year. We’re excited to make some major event announcements of speakers and programme very soon, stay tuned.”
Charles Bennett, President & Founding Board Member at CXSA Middle East, UK
The inaugural E3 virtual conference supported companies and government organizations in the Middle East to address the rapidly developing opportunities offered by the customer agenda.
Opened by Dr. Fahad Al Twaijry, Director of Ejtemaat Events MENA, the virtual conference, created an online community where customer experience (CX) professionals and industry leaders from the GCC were able to connect and build relationships with CX leaders and experts from across the globe.
Meet our professionals
CEO & Co-founder - Methodical, Board Advisor, Author
Matt is a distinguished global CX leader and the author of "10 Principles behind Great Customer Experience & The Grid".
CEO and Founder, Customer Experience Consultancy, UK
One of the most accomplished and experienced customer experienced trainers and advisors on customer experience change globally. Worked with more than 10,000 companies globally and across the GCC to help them define and implement customer strategies that work!
President, Customer Experience Service Association Middle East (CXSA)
President of the Customer Experience and Service Association for the Middle East. Worked with companies such as Citibank, Nielsen and Microsoft to implement next practice customer experience strategies to compete and outperform competition.
General Manager - Customer Experience Transformation - Africa, Middle East, India, and Turkey - Nissan Motor Co
Over the past few years, Hussein has worked with the likes of WPP and Publicis overseeing some of their largest regional clients (such as STC, Vodafone, Nokia, Visa and HSBC) and was fortunate enough to be recognized as a high potential leader by WPP being awarded the renowned ‘WPP Young High Potential Leaders' Award from Sir Martin Sorrell himself, as well as receiving regional awards from the likes of Gulf Marketing Review, which identified him as one of the 40 top marketing professionals in the region, and being voted by the Huffington Post as among the 10 people changing the marcomm landscape in the MENA region. Since working on the agency side, Hussein has transitioned to client side and worked with some fantastic brands in senior leadership roles (as detailed below). Hussein's core expertise lies in the Digital Marketing and Tech space, evolving over the years from a pure player marketeer. Starting his career with some of the worlds' greatest communication companies, today Hussein is the GM for Digital and CX Transformation with Nissan Motor Co. for Africa, Middle East, India and Turkey overseeing some of the most dramatic customer transformations the company has had to go through in recent times.
Chief of Strategy and Transformation C1, Ministry of Health, KSA
Healthcare industry leader with successful, & diversified experience of growing businesses, product & services brands and teams, developing & managing large Ops, new ventures, JVs, M&As & PPP in healthcare, pharmaceutical, healthcare consumer markets. Have led and managed large scale strategy and transformation programs, commercial ops, complex product & services portfolios, triple-line P&Ls and cross-functional teams. 22 years' of progressive & successful career in healthcare, pharma & healthcare consumer sectors across MENAP markets in cross-functional leadership roles. Have received numerous accolades including many new successful regional & global launches and achieving company and brand market leadership. Expert in leading large healthcare operational transformations with massive cost optimizations. Adept in dealing with the highest public offices, building global alliances & partnership and advising private sector corporate, owners and leaders.
CEO, Experience Catalysts & Chairman Emeritus, Customer Experience Professionals Asssociation, USA
Recent CEO of the Customer Experience Professional Association of global CX experts. Built and implemented highly successful customer strategies and roadmaps for numerous tier 1 corporates including AT&T Entertainment Group and Sysco.
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