Mohamad El Hinnawi

Partner - Experience Consulting@@PwC Middle East

Mohamad is a Partner in the Digital Services practice at PwC where he leads Digital and Experience Transformation initiatives for public and private sector clients across the Middle East. He has served as Senior Advisor to several governmental entities on these programs, most notably leading the development of a digital-first strategy as well as the design and implementation of a digital platform for a real estate entity in Saudi Arabia, and a digital participation platform for a regulatory entity in the UAE, aiming at improving citizens’ experience and increasing their access to digital public services. Prior to that, Mohamad held engineering and cross-functional leadership roles, following the start of his career as a radio frequency engineer working in the US.

He is a regular speaker on customer and digital experience in regional and international conferences and has published several articles on the topic. Mohamad is currently conducting his doctoral studies in Policy Research and Practice with a focus on Digital Public Policy and Governance at the University of Bath in the U.K. He also holds a master’s degree in Electrical Engineering from the University of Detroit Mercy, and B.Sc. in Electrical and Computer Engineering from Wayne State University in Detroit, USA.