With over 25 years of expertise in customer experience, employee engagement, and change management, Faran Niaz has shaped CX strategies for leading institutions including Citibank, Mashreq, and ADIB. Recognized among the Top 100 Global CX Thought Leaders and winner of the Lifetime Excellence in CX Award, Faran is also co-author of the Amazon bestsellers Customer Experience 4 (CX4) and Customer Experience 5 (CX5).

s CEO & Founder of CX Future, he empowers organizations to build cultures of loyalty, boost ROI, and deliver exceptional experiences that customers never forget.