Fahad Alassaf is a distinguished Saudi professional with over 15 years of experience in digital transformation, customer experience, and creative content consulting. He played a pivotal role in Saudi Arabia’s remarkable leap in the UN E-Government Development Index (EGDI), advancing from 31st to 6th place globally in 2024. His leadership in aligning national strategies with UN standards and orchestrating governance across 26 government platforms has been instrumental in the Kingdom’s digital excellence journey.

Beyond his achievements in digital transformation, Fahad is a seasoned storyteller and content strategist. He has authored speeches for VIPs and developed scripts for more than 23 films and campaigns for major entities such as the Ministry of Hajj & Umrah, Aramco, and NEOM, with broadcasts reaching Saudi TV, MBC, and SBC. His initiative with Saudia Airlines earned him national recognition when his proposed ideas were transformed into 13 new digital services for the airline’s platforms.

Fahad holds a Master’s degree in E-Business with High Distinction from the University of Tasmania, Australia, and a Bachelor’s degree in Computer Science from King Saud University. He is certified in PMP, ITIL v4, TOGAF, and various digital transformation and customer experience frameworks.