Alaa Halawi is a Principal at New Metrics, specializing in Brand and Digital Experience. He focuses on marketing strategy, innovation, and brand experience, helping organizations navigate transformations and embrace customer-centricity. Alaa collaborates with industry leaders to enhance market research and drive business growth through valuable customer insights. His expertise includes digital trends, brand strategy, and CX culture transformation, with achievements in increasing conversion rates and implementing digital marketing training. Alaa holds an AEMBA from IE Business School.