Ahmed is a passionate digital and customer experience professional with a strong focus on loyalty, personalisation, AI-driven engagement, and omnichannel marketing strategies.
Having started his career in fast-paced startups, Ahmed quickly developed expertise in digital marketing, CRM, and SaaS solutions, before joining SAP. Today, he partners with leading brands in Saudi Arabia and across the Middle East to design customer journeys that build loyalty and deliver measurable business growth. A strong advocate of innovation, Ahmed believes that the future of commerce lies in trusted, simple, and connected customer experiences and he helps organisations translate this vision into action with SAP Emarsys.