Ahmed Hamdy El Akkad is the co-founder of CMILES CX, a customer experience startupwas acquired by QuestionPro. He also co-founded CXEGA – Customer Experience EgyAssociation, an initiative to strengthen the CX movement across Egypt and the region. ToAhmed is the General Manager of QuestionPro Egypt, leading the company’s expansionhelping organizations elevate their customer and employee experience strategies.