Ahmad Gaafar is the Chief Marketing Officer for Samsung Electronics Egypt, overseeing Corporate Marketing, Retail, Business Development, Public Relations, and Corporate Citizenship. He drives local Brand strategy and manages budget optimization to maximize business provisions. Under his leadership, the retail channel has achieved over 30% year-over-year growth in revenue. With 24 years of experience at leading multinational corporations in telecommunications and electronics, Gaafar has contributed to various strategic operations, including business planning, acquisitions, and partnership development.