Shubhranshu has over two decades of global experience in brand and category-building, having held leadership positions at Unilever, Visa, Diageo, Star 21st Century FOX, and Royal Enfield. He has driven path-breaking work, created successful IPs, and inspired large teams. His expertise spans brand management, demand creation, and customer experience management across diverse categories, earning him over 40 Indian and international awards. He chaired the jury for APAC Effies in 2021 and 2023 and served on the jury for the Global Iridium Effies in 2021. A prolific writer and columnist, he focuses on brand design, consumer sociology, technology, and trends. Shubhranshu remains as passionate about building brands today as he was at the start of his career.