مؤتمر E3 تمكين تجربة العميل النسخة الخامسة

5th Edition E3 Customer Experience Conference

Leading the Next Generation of Customer Experience

Distinguished Speakers

Khaled Alzahrani

General Secretary@@Tajriba - National Customer Experience Academy

Eng. Abdullah bin Saad Al-Kathiri

Assistant Deputy Governor for Support Services@@TVTC, Saudi Arabia

Mohammed Albalawi

Human Capital Standards Planning Director@@Government Entity, Saudi Arabia

Dr. Noha Al Mohaisen

Healthcare Leader@@Saudi Arabia

Tajriba CX Workshops

Join us for an enriching series of workshops organized by Tajriba, designed to tackle the most pressing challenges in customer service and strategic communication. Delve into the importance of Customer Experience (CX) and learn how to effectively measure and enhance it using key performance indicators (KPIs). Visitors are welcome to attend on a first-come, first-served basis.
Date : 30th September (10:00am to 11:00pm)
Led by : Abdalla Elbadawy,Customer and Digital Experience leader, CXPA Middle East
Date : 30th September (12:00pm to 13:00pm)
Led by : Musa Hanhan, Founder & Managing Partner, Xperiente Co External Advisor
Date : 30th September (13:00pm to 14:00pm)
Led by :Mahmood Abdelwanees, Senior Manager of Operational Excellence, AlasilaCX
Date : 30th September (14:30pm to 15:30pm)
لعميد البحري الركن (م)/ عبدالله الحلافي, خبير ومستشار في التخطيط الاستراتيجي والعلاقات العامة والإعلام

Master Classes

The E3 CX Conference 2025 features below 3 exclusive Masterclasses focused on customer experience – a 4-hour immersive training spread over two days. Designed to equip professionals with cutting-edge strategies, tools, and best practices, these sessions, led by industry experts, empower participants to elevate customer satisfaction, build loyalty, and design impactful CX journeys. Limited seats available — secure your spot now at our special rate of USD 1,599 + VAT.

Creating a Winning CX Strategy

The Executive CX strategy Masterclass : The Masterclass will equip executives with scientific yet practical and empirical tools and concepts that makes them master CX.. read more

Hany Mokhtar

CX Master/Customer Experience & Digital Transformation Expert, KSA

Hany Mokhtar
CX Master/Customer Experience & Digital Transformation Expert

Building Next-Generation Government Contact Centres

Next-generation government contact centres are transforming how citizens interact with public services. The goal is to enable seamless communication, deliver exceptional..read more

Dr. Laith Weldali

Founder & Senior Partner@@Designthinkers&, MENA

Dr. Layth Weldali
Founder & Senior Partner
Designthinkers&, MENA

OVERVIEW Empowering Customers in the GCC

The E3 Customer Experience Conference, supported by Tajriba, the National CX Academy Saudi Arabia, returns for its 5th edition on 29 – 30 September 2025, in Riyadh, as a premier platform for advancing CX strategies in Saudi Arabia’s fast-growing market.

With CX prioritized by 96% of Saudi businesses, the conference supports Vision 2030 through AI, digital transformation, and analytics-driven innovations that enhance customer interactions and position Saudi Arabia as a global CX leader. Featuring the 2nd CX Hackathon, a C-Level CX Masterclass, and an exhibition, the event highlights themes like customer journey mapping, omnichannel strategies, personalization, brand experience and emerging technologies, equipping attendees to boost loyalty and satisfaction in a competitive market.

Learn

Gain insights into CX business models and best practices

Connect

Engage in KSA-focused CX protocol discussions with global leaders

Transform

Uncover cutting-edge CX technologies and user-friendly tools for transformative experiences

Get Inspired

Be inspired by regional and international success stories

Attendees
200 +
Companies
+
Speakers
+
Countries
+

The CX Hackathon

Season 2025 | Welcome to the Largest CX Hackathon in the World

Following the tremendous success and positive feedback from its first edition, Tajriba and E3 CX are thrilled to announce the second edition of the CX Hackathon in Saudi Arabia. This exciting program, led by industry-leading mentors and experts in the rapidly growing Customer Experience sector, will bring together up to 30 teams of young Saudi CX professionals and university students. The teams will compete across six categories, all vying for the renowned CX title.

CX Hackathon 2025 will have 6 CX challenges
from the below industries:

Law and Justice

Healthcare

Transportation

Finance

Telecom

Municipality     

Law and Justice

Healthcare

Transportation

Finance

Telecom

Municipality

The CX Hackathon offers an excellent opportunity for the next generation to learn, analyze, and apply practical knowledge in customer experience. It will play a key role in advancing CX expertise in the kingdom, preparing Saudi professionals and youth to innovate and deliver world-class CX services and solutions.






    E3CX Tajriba CX Startup Showcase

    Be Recognized as One of the Top 15 CX Start-Ups in 2025

    The E3CX Conference is the premier event for global and regional CX leaders, technology integrators, investors, and professionals. It offers a unique platform for early to mid-stage Saudi-based CX and CS companies to showcase their innovative solutions, connect with potential partners, and scale their business.

    Are you a Saudi-based CX entrepreneur with breakthrough technology that optimizes CX efficiency, automates processes, and maximizes ROI? This is your opportunity to be part of the E3CX 2025 Top 15 CX Start-Ups. Reach out now to discover how you can showcase your solution to a high-profile audience and accelerate your growth. Get in touch to find out how you can showcase your solution!

    Tajriba CX Workshops

    Join us for an enriching series of workshops organized by Tajriba, designed to tackle the most pressing challenges in customer service and strategic communication. Delve into the importance of Customer Experience (CX) and learn how to effectively measure and enhance it using key performance indicators (KPIs).

    Discover innovative solutions to improve service delivery from organizational, operational, and skill-based perspectives. Gain insights into the critical role of protocol in public relations and strategic communication. These workshops promise to provide actionable insights and foster professional growth. Don’t miss out on this opportunity to elevate your expertise!

    E3 SERIES IN REVIEW

    Over the past four editions, the E3 CX Conference has empowered attendees with a “Think and Do” approach, emphasizing hands-on implementation of adaptable CX tools. Learn from regional and international thought leaders to tackle pressing challenges in the CX industry. Gain invaluable insights at this transformative event.

    TOTAL DELEGATES

    OVER THE YEARS

    2024
    1500+
    2023
    650+
    2022
    550+
    2020
    350+

    2024 Conference Highlights

    2024 Hackathon Highlights






      WHO YOU’LL MEET AT E3?

      The 2-day conference will bring together 2000+ attendees from 35+ countries to connect with Global CX leaders across sectors like telecommunication, government, banking, healthcare, e-commerce, and retail. A tremendous networking opportunity awaits as attendees engage with top global brands participating in the event.
      • Customer Relations Officer
      • Customer Service Head
      • Digital Intelligence Head
      • Director Data Analytics
      • Director HR
      • Director Information Technology
      • Director of Consumer Insights & Analytics
      • Director User Experience
      • Head IT
      • Head of UX/UI
      • Human Resources
      • Marketing Director
      • Service Design Director

      Conference Programme

      Unlocking CX Potential :
      Discover Solutions at E3 in KSA

      Be part of the leading CX community at E3 2025, where we will showcase our game-changing offerings to captivate a receptive audience. Maximize your brand’s impact through our sponsorship and branding opportunities, gaining widespread recognition among global CX leaders.






        Experience the past editions

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        Reserve your seats

        USD 1299 + VAT
        EARLY BIRD

        EARLY BIRD

        $599

        CONFERENCE

        Valid until 15th May 2024

        All prices excludes all taxes

        EARLY BIRD
        STANDARD

        STANDARD

        $799

        CONFERENCE

        Registration Closed

        REGISTER NOW

        All prices excludes all taxes

        STANDARD
        EARLY BIRD

        EARLY BIRD

        $399

        WORKSHOP ONLY

        REGISTER NOW

        All prices excludes all taxes

        EARLY BIRD
        EARLY BIRD

        EARLY BIRD

        $599

        CONFERENCE

        Valid until 15th May 2024

        All prices excludes all taxes

        EARLY BIRD
        STANDARD

        STANDARD

        $799

        CONFERENCE

        Registration Closed

        REGISTER NOW

        All prices excludes all taxes

        STANDARD
        STANDARD

        STANDARD

        $599

        WORKSHOP ONLY

        REGISTER NOW

        All prices excludes all taxes

        STANDARD

        SPONSORS 2025

        OFFICIAL EVENT PARTNER

        National Customer Experience Academy

        Official Event Partner

        HOST PARTNER

        AlasilaCX

        Host Partner

        TRANSFORMATION PARTNER

        Badael

        Transformation Partner

        DIAMOND SPONSOR

        Dengage

        Diamond Sponsor

        PLATINUM SPONSORS

        Kaizen Consulting

        Platinum Sponsor

        Unifonic

        Platinum Sponsor

        Zoom

        Platinum Sponsor

        Exotel

        Platinum Sponsor

        UNIFIED-CXM PARTNER

        sprinklr

        Unified-CXM Partner

        TOTAL EXPERIENCE PARTNER

        QuestionPro

        Total Experience Partner

        ASSOCIATION PARTNER

        CXPA Middle East

        Association Partner

        GOLD SPONSORS

        e& Enterprise

        Gold Sponsor

        infobip

        Gold Sponsor

        Concentrix

        Gold Sponsor

        Verint

        Gold Sponsor

        Genesys

        Gold Sponsor

        SAP Emarsys

        Gold Sponsor

        EDRAKY

        Gold Sponsor

        Sogolytics

        Gold Sponsor

        ARRC Academy

        Gold Sponsor

        AI-FIRST CX PARTNER

        Locobuzz

        AI-FIRST CX PARTNER

        CX SPONSOR

        SILVER SPONSORS

        Zoho

        Silver Sponsor

        Lucidya

        Silver Sponsor

        CRM Middle East

        Silver Sponsor

        Expert Flow

        Silver Sponsor

        Braze

        Silver Sponsor

        CX Academy

        Silver Sponsor

        Tawasol Tech

        Silver Sponsor

        EXHIBITORS

        First City

        Exhibitor

        Silah Gulf

        Exhibitor

        Tracxion

        Exhibitor

        NEX AI

        Exhibitor

        Innotives

        CX Hackathon Partner

        MEDIA PARTNER






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          Our Partners' Testimonial

          John Saad CEO, AIM Technologies

          Great panels and discussions - impressive to see how the government of Saudi Arabia is moving at great speeds to better manage customer experience.

          Wael Qenawy CRM & Digital CX Director, SISBAN

          It was a great event and initiative from the CX association, I have attended many key notes & panel discussions, and it was really fruitful. Also, Design thinking workshop by Dr. Laith was amazing.

          Arwa Alaskar Customer Care Specialist, King Saud University

          It was well organized, very informative, and had an outstanding discussion, and the workshop was very valuable, I look forward to attending the next year.

          Mohamed Elbeshbishy Customer Experience Manager, 2P

          It was a great opportunity to attend and share the best practices by the local and international speakers. i would recommend doing the same in a bigger scale next year!

          Codin Caragea Head Of Customer Experience,Bank Muscat, Oman

          It's been a pleasure to come back this year at E3 CX Conference and meet the vibrant global CX community. Many great minds from the region and from all over the world gathered in Riyadh and I felt inspired to listen and learn more.

          Shweta Srivastava Chief Customer Experience Officer at Tata CLiQ

          Attending the E3 Conference 2024 was an exceptional experience. The conference brought together industry leaders, experts, and passionate professionals under one roof. The sessions were insightful, offering valuable insights into latest CX trends and strategies.

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          Join the CX community from across the Middle East under one roof to learn and discuss new strategies for both your professional development and high-value customer experience delivery skills.