Dr. Fahad al Twaijry, Chairman, Ejtemaat KSA
KSA’s government agencies are massively investing to transform their user customer experience. This interesting panel explores government sector CX best practices for enhancing customer satisfaction and loyalty using strategies such as personalized services, technology utilization, AI and customer feedback systems. The discussions will revolve around what worked, how to set up continuous improvement is CX delivery, pitfalls that practitioners should avoid when it comes to helping foster a customer-centric culture aligned with Saudi Arabia’s long-term goals and aspirations.
Forging Saudi Technology, Nurturing Saudi Vision 2030: Unlocking Innovation by Developing Saudi Tech Products for Local and International Markets.
Learn how to leverage international methodologies and products to gain valuable customer experience. It will delve into innovative approaches for tackling operational challenges and developing sustainable solutions domestically. Emphasizing the future potential, the session will highlight how CX products made in Saudi Arabia can be marketed both locally and globally as technology products, aligning with Saudi Vision 2030. The presentation will underscore the strategy of unifying diverse ideas and experiences into a coherent, effective solution.
Most organisations consider investments in customer experience as an expense, not as a long-term investment. There are many who have invested in expensive systems but did not manage to ensure those systems either benefited their customers or the organisations themselves. In an interesting discussion, top CX practitioners discuss key areas that need to be considered while choosing to invest in CX so its potential long-term benefits are delivered to the organisation.
Top KSA public or private brands have years of history using social media as a way to reach customers mostly measured with the number of likes, followers, and reviews. It is not new, the initial focus was on growing an audience on social media and grabbing a share of attention offered by social media. In an interesting discussion, we will explore how top KSA CX leaders have evolved from the basics and are now managing to use the power of social media to create engaging customer experience, brand engagements and personalised interactions
Recent research shows that 80% of organisations worldwide misread their market and believe they are delivering superior customer experience. It is not difficult for leading companies or organisations to fall into this trap and assume they're keeping customers happy. This session will help you with tips and techniques to transform your company’s CX into one that is continually improved by seeking constant feedback from customers' voices.
Everyone agrees that data-driven insights and decision-making are huge when it comes to customer experience projects. Data also offers you options to delight your customers and remain competitive by offering you options to personalize every touchpoint across the entire customer experience journey. Listen to some of the top experts and understand how they created a data-driven approach to their CX experience.
According to many recent reports, organisations that invest in and deliver superior experiences to both consumers and employees are able to enhance CX, retain their customers and often charge a premium for their products and services. So how do leaders design EX to better align with CX?
Organisations today need to have a clear idea about their consumers to increase interaction, sell to new customers, and retain existing ones. However, CX leaders say that building an understanding of your customer journey is not easy and is often misunderstood. After attending this session, you will understand how top organisations in KSA and other regions are doing to better understand their customer journey better and how they are using it to improve customer experience while also achieving your business goals.