Conference Programme

To be announced

08:00 - 09:00

REGISTRATION & NETWORKING

09:00 - 09:05

NATIONAL ANTHEM & QURAN

09:05 - 09:09

WELCOME ADDRESS

Dr. Fahad al Twaijry, Chairman, Ejtemaat KSA

09:09 - 09:15

WELCOME ADDRESS & INTRODUCTION TO National CX Academy

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Khaled Al Zahrani

General Secretary
National Customer Experience Academy (NCXA), KSA
 

09:15 - 09:22

INTRODUCTION TO THE NCXA MISSION

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Abdulaziz Al Mubarak

Executive Manager
National Academy for Customer Experience
 

09:22 - 09:27

E3 2024 PROGRAMME INTRODUCTION

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Abdulaziz Alosime

Chief Executive Officer
Right Decision, KSA

 

09:27 - 09:50

OPENING PANEL DISCUSSION

The role of customer experience in government agencies achieving their goals within Vision 2030.

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Panelists:

Abdullah Al Katheri

Deputy Governor
TVTC

Taiseer AL Mufarrej

Director General of Strategic Communications
Real Estate General Authority, KSA

Walid bin Abdulaziz Al-Jandal

General Supervisor of Digital Transformation

Ministry of Education, KSA

Eng. Mohammed Alageel

General Director of Sector Efficiency

Ministry of Transport and Logistic Services, KSA
Moderator:

Dr. Abdullah Bin Abdulmohsen bin Saud Al Assaf

Professor

College of Media & Communication, Al-Imam Muhammad Ibn Saud Islamic University
 

09:50 - 10:00

MOU SIGNING

10:00 - 10:20

SPONSOR HONORING CEREMONY

10:20 - 11:00

PANEL DISCUSSION:

Top 10 Best Practises for Boosting Satisfaction in Government Service Experience

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KSA’s government agencies are massively investing to transform their user customer experience. This interesting panel explores government sector CX best practices for enhancing customer satisfaction and loyalty using strategies such as personalized services, technology utilization, AI and customer feedback systems. The discussions will revolve around what worked, how to set up continuous improvement is CX delivery, pitfalls that practitioners should avoid when it comes to helping foster a customer-centric culture aligned with Saudi Arabia’s long-term goals and aspirations.

Panelist:

Razan Almazroo

Director - Beneficiary Experience
Digital Government Authority, KSA

Mohammed Nasser Aldosari

Executive Director of Customer Experience
Human Resources Development Fund

Meteab Almalki

Senior Director Customer Experience

ROSHN
Moderator:

Dina AlNasser

Regional Manager and Spokesperson

Zoom
 

11:00 - 11:15

CASE STUDY :

Elevating Customer Experience with AI: Strategies for Success

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Speaker:

Ken Peterson

President, Customer Experience
QuestionPro
 

11:15 - 11:30

KEYNOTE PRESENTATION :

Forging Saudi Technology, Nurturing Saudi Vision 2030: Unlocking Innovation by Developing Saudi Tech Products for Local and International Markets.

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Learn how to leverage international methodologies and products to gain valuable customer experience. It will delve into innovative approaches for tackling operational challenges and developing sustainable solutions domestically. Emphasizing the future potential, the session will highlight how CX products made in Saudi Arabia can be marketed both locally and globally as technology products, aligning with Saudi Vision 2030. The presentation will underscore the strategy of unifying diverse ideas and experiences into a coherent, effective solution.

Speaker;

Tariq M. Jazairy

Chief of Business Solutions & Innovation
AlasilaCX
 

11:30 - 11:40

CASE STUDY :

From Algorithms to Delight, how Ai Enhances the Customer Experience.

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Eng. Mnahi Al Masoud

Founder, CEO
Future Look ITC
 

11:40 - 11:55

KEYNOTE PRESENTATION :

Developing a Comprehensive Understanding of Customer Experience transcends traditional surveys

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Speaker:

Rami Haffar

Partner-Head of Technology
New Metrics
 

11:55 - 12:10

KEYNOTE PRESENTATION :

Validating the I in AI: How to choose the right AI tool for CX and Avoid Costly Mistakes

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Speaker:

Abdullah Asiri

Founder & CEO
Lucidya
 

12:10 - 12:25

KEYNOTE PRESENTATION :

Leveraging AI for Seamless Customer Experiences: A Unified Approach

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Speaker:

Amjad Al Sabbah

Regional Vice President - North Gulf
Sprinklr
 

12:25 - 12:35

LIGHTNING TALK :

Crafting Exceptional Journeys: Optimizing Customer Experience.

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Speaker:

Adib Kilzie

Head of Alliances and Customer Experience
KPMG Saudi Arabia
 

12:35 - 12:50

PRAYER & NETWORKING BREAK

12:50 - 13:30

PANEL DISCUSSION :

Is Investing in CX a Cost or Long-term Investment?

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Most organisations consider investments in customer experience as an expense, not as a long-term investment. There are many who have invested in expensive systems but did not manage to ensure those systems either benefited their customers or the organisations themselves. In an interesting discussion, top CX practitioners discuss key areas that need to be considered while choosing to invest in CX so its potential long-term benefits are delivered to the organisation.

Panelist:

Khaled Al Zahrani

General Secretary

National Customer Experience Academy (NCXA), KSA

Aviraj Puri

Regional Director - APAC & ME
BARE International

Mohamad El Hinnawi

Partner - Experience Consulting

PwC Middle East

Tarfa Ahmed Alsharif

Customer Experience Expert
Moderator:

Mohammed Ibrahim

Director Customer Excellence

Emaar
 

13:30 - 13:45

LIGHTNING TALK :

Influence of Customer Engagement to Brand Loyalty

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Speaker:

Dr. Salim Al-Shuaili

Director of the Artificial Intelligence and Advanced Technology Projects Unit
Ministry of Transport, Communications and Information Technology, Oman
 

13:45 - 14:30

PANEL DISCUSSION:

Boosting the Impact of Customer Experience Programs with the Power of Social Media

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Top KSA public or private brands have years of history using social media as a way to reach customers mostly measured with the number of likes, followers, and reviews. It is not new, the initial focus was on growing an audience on social media and grabbing a share of attention offered by social media. In an interesting discussion, we will explore how top KSA CX leaders have evolved from the basics and are now managing to use the power of social media to create engaging customer experience, brand engagements and personalised interactions

Panelist:

Mohannad Hussein

Associate Director of Social Media Community Management
Careem

Hamed Althiabi

Marketing and customer experience consultant

Non Profit Sector

Alaa Halawi

Principal

New Metrics

Alaa Farhat

Director of Customer Engagement Solutions

trustangle
Moderator:

Imad A. Hazeem

Customer' Delight Expert
 

14:30 - 14:55

FIRESIDE CHAT :

Significance of Understanding Customer Feedback

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Recent research shows that 80% of organisations worldwide misread their market and believe they are delivering superior customer experience. It is not difficult for leading companies or organisations to fall into this trap and assume they're keeping customers happy. This session will help you with tips and techniques to transform your company’s CX into one that is continually improved by seeking constant feedback from customers' voices.

Speaker:

Sameeh M. Jarrar

Head of Customer Experience
Entaj, KSA
Moderator:

Sindhu Sreenath

Managing Director

QuestionPro, EMEA
 

14:55 - 15:00

CLOSING NOTE BY CHAIRPERSON

08:00 - 09:00

REGISTRATION & NETWORKING

09:00 - 09:05

WELCOME ADDRESS

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AbdulAziz Al Mubarak

Executive Manager
National CX Academy
 

09:05 - 09:20

KEYNOTE ADDRESS :

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Dr. Abdullah Bin Abdulmohsen bin Saud Al Assaf

Professor

College of Media & Communication, Al-Imam Muhammad Ibn Saud Islamic University
 

09:20 - 09:35

OPENING KEYNOTE PRESENTATION

What CX Leaders must do to Thrive in today's Experience Economy

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  • Defining Experience Economy
  • It's not about CX; it's about staging memorable, meaningful, transporting, and even transformative experiences
  • Determine what business you are really in and how you must develop a meaningful purpose
  • Design the time customer's spend with you and how you can plan to charge for that time
Speaker:

Joe Pine

Co-Author
The Experience Economy
 

09:35 - 09:50

KEYNOTE PRESENTATION :

Unlocking the Brand Value via the Power of Customer Engagement

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In this interesting presentation, delegates will explore how building meaningful connections and engagement with your customers can add to your organization's brand value and reputation, loyalty, and market presence. Organisations and brands that deliver strong CX and engagement are the ones that we want to connect with as loyal customers and recommend to our friends and family. Join this session as the speaker will share practical ideas on how to help you while building a powerful engagement plan that can take your organisation to new heights.

Speaker:

Ahmad Ali Gaafar

Chief Marketing Officer
Samsung Electronics, Egypt
 

09:50 - 10:05

CASE STUDY :

Third Wave in Contact Center

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Speaker:

Vaibhav Mathur

CX Evangelist
Zoom
 

10:05 - 10:45

PANEL DISCUSSION :

How Can Data Define Good Versus Poor Customer Experiences

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Everyone agrees that data-driven insights and decision-making are huge when it comes to customer experience projects. Data also offers you options to delight your customers and remain competitive by offering you options to personalize every touchpoint across the entire customer experience journey. Listen to some of the top experts and understand how they created a data-driven approach to their CX experience.

Panelist:

Khaled Alaa

Head of Experience

Talabat Egypt

Gautier Lavigne

Head of Customer Acquisition

ZIWO

Tariq M. Jazairy

Chief of Business Solutions & Innovation

AlasilaCX

Yash Sultania

CEO

Xebo.ai
Moderator:

Ali Malik

Head of Customer Experience

Static-A
 

10:45 - 11:00

CASE STUDY :

Data Driven CX Approaches

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Robert Dawin Pinna

Head of Design Research

Emirates NBD
 

11:00- 11:30

COFFEE BREAK

11:30 - 11:45

FIRESIDE CHAT

Why Employee Experience is the Key Driver to CX

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According to many recent reports, organisations that invest in and deliver superior experiences to both consumers and employees are able to enhance CX, retain their customers and often charge a premium for their products and services. So how do leaders design EX to better align with CX?

Speaker:

Roua Nahas

Senior Director Employee Experience & Engagement
Tawuniya, KSA
Moderator:

Waleed Al Bogami

PMO Manager @ FLITC,Business Line Manager @ Smart-Hire
Future Look ITC
 

11:45 - 11:55

KEYNOTE PRESENTATION :

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Mohammed Ibrahim

Director Customer Excellence

Emaar

 

11:55 - 12:40

PANEL DISCUSSION:

Vital Significance of Understanding Your Customer Journey is Key to Business Success

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Organisations today need to have a clear idea about their consumers to increase interaction, sell to new customers, and retain existing ones. However, CX leaders say that building an understanding of your customer journey is not easy and is often misunderstood. After attending this session, you will understand how top organisations in KSA and other regions are doing to better understand their customer journey better and how they are using it to improve customer experience while also achieving your business goals.

Panelist:

Imad Ghazzawi

Chief People Officer
Tiqmo, KSA

Milica Smuda

Director of Marketing and Communications

Al Barakah Holding

Mohannad Abdel Qader

IMETA Operations Director

BSI Middle East and Africa

Rishu Kapoor

EMEA Head

Knowmax

Piyali Chatterjee Konar

Executive Vice President , CX

Hansa Research Group Ltd
Moderator:

Robert Dawin Pinna

Head of Design Research

Emirates NBD
 

12:40 - 12:50

LIGHTNING TALK :

Building A Winning Customer Experience Strategy

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Speaker:

Wael Daoud

VP of Product Innovation
Globitel
 

12:50 - 13:00

CASE STUDY :

The Role of Community Engagement, Gamification, Monetization and Rewards

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Speaker:

Ziad Shaltuni

Chief Commercial Officer
REALM
 

13:00 - 13:15

KEYNOTE PRESENTATION :

Integrating Patient Experience and Employee Engagement to Foster a Comprehensive Human Experience in Healthcare

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Speaker:

Eman AlMutairi

Head, Patient Experience
Health Holding Company
 

13:15 - 13:30

FIRESIDE CHAT :

Personalizing Customer Experience through AI

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Haya Ibrahim Aldharrab

Digital Maturity Director
Digital Government Authority
Moderator:

Abdulaziz Alosime

Chief Executive Officer
Right Decision, KSA
 

13:30 - 14:10

PARTNER APPRECIATION CEREMONY

14:10 - 14:15

CLOSING NOTE BY CHAIRPERSON