"Ahmad Sidawi has nearly 20 years of experience in customer experience and digital transformation. He is the Regional Leader for Genesys in Saudi Arabia, Bahrain, and Jordan, working closely with major banks, telecoms, ministries, and PIF companies to transform the end-to-end customer and employee experiences.

He is a C-Suite advisor, speaker, trainer, and researcher in the field of AI, active in teaching and simplifying AI for different audiences.

Ahmad brings a deep understanding of customer experience across business, technology, culture, and people, helping organizations shape better journeys and stronger relationships with those they serve."