The E3 CX Conference 2025 features below 2 exclusive Masterclasses focused on customer experience – a 4-hour immersive training spread over two days. Designed to equip professionals with cutting-edge strategies, tools, and best practices, these sessions, led by industry experts, empower participants to elevate customer satisfaction, build loyalty, and design impactful CX journeys.
Limited seats available — secure your spot now at our special rate of USD 1,599 + VAT.CX Master/Customer Experience & Digital Transformation Expert, KSA
Mr. Hany Mokhtar, known globally as “The CX Master” or “The CX King,” is a world-class authority in Customer Experience and Digital Transformation with over 30 years of cross-industry expertise spanning utilities, telecommunications, banking, government, and technology sectors. As the creator of the internationally recognized 4Es CX defining Framework and the ICE Methodology (Continuous Improvement of Customer Experience), he has transformed how organizations approach customer-centric business strategies. His groundbreaking work has been featured in CXM World Magazine as “one of the world class speakers and thought leadership,” recognized by The Arab Icons as The CX authority.
Mr. Mokhtar is also a Harvard Business Review Advisory Council member and published academic researcher, Hany has trained over 2,000 executive level students across multiple age groups, and professions through 5,000+ hours of expert knowledge transfer.
His educational partnerships with prestigious institutions like the American University in Cairo have produced certified CX professionals, startup founders, and transformed senior executives from Fortune 500 companies including Emirates NBD, Mobily, Microsoft, and Qatar Insurance Company abs others ..
From C-Suite boardrooms to university lecture halls, from MENA & EMEA corporate leadership programs to international conferences, Hany combines deep scientific knowledge with empirical know-how implementation expertise, making him the definitive authority for organizations seeking sustainable customer experience transformation and competitive advantage.
Next-generation government contact centers are revolutionizing the way people connect with public services. The aim is to provide seamless communication, create great customer experience, and personalized support, all while leveraging cutting-edge technologies.
Next-generation government contact centres are transforming how citizens interact with public services. The goal is to enable seamless communication, deliver exceptional customer experience, and provide personalised support—while harnessing the power of emerging technologies.
This masterclass will explore how government agencies can redefine the contact centre experience through empathetic technology—enhancing citizen services, supporting frontline staff, and aligning with broader public sector missions. It will also delve into the application of human-centred design and intuitive digital tools to create contact centres that are more user-friendly, trusted, and emotionally intelligent—delivering truly personalised, citizen-focused experiences.
This masterclass is primarily designed for senior leaders and decision-makers in government agencies seeking to modernise citizen engagement and drive service excellence.
Founder & Senior Partner@@Designthinkers&, MENA
Laith is founder and senior partner of Design Thinkers MENA. He is creative and imaginative strategic thinker who uses Design Thinking to focus on tangible business outcomes. He started his career as a senior management consultant at global companies in Jordan, UAE & USA. Laith holds a Ph.D. degree in Organizational Behaviour.
Laith has over 25 years of experience in management, technology consulting and organizational, development in the Middle East. He works for global clients e.g. Various Goverments within MENA, Etisalat,STC, Microsoft, Various Banks, Aaramis & MasterCard.
Professor of Customer Experience Strategy and Management; Co-Founder@@International University of Monaco; Lexden Luxe
