Guilherme, AKA Guil, is a Customer Experience Expert with +15 years of experience in a variety of industries. Since his move to the region in 2012, Guil has participated in key projects, such as the 2nd generation of SmartGates for Dubai airports as well as the Digital transformation at Etisalat. As of today, Guild leads as the Head of Digital Experiences and Platforms at the Public Investment Fund in Riyadh, Saudi Arabia, also known as one of the largest sovereign wealth funds in the world.