Workshop Summary:
This workshop discusses the most prominent challenges facing the customer service sector at the present time and their impact on the sector, and aims to reach effective ideas and solutions from the organizational, operational and skilled side to improve and provide excellent customer service.
National Academy for Customer Experience
National Academy for Customer Experience
Chief Executive Officer@@Right Decision, KSA
Abdulaziz Alosime has over eight years of experience in Customer Experience, Strategy Planning, Performance Measurement, and Project Management in Saudi Arabia. His 20-year career in customer service and business development includes key roles such as General Director of Customer Experience at Riyadh Municipality and Customer Experience Consultant at the Ministry of Interior. He is the founder of Right Decision for Customer Experience Consulting, a published author, speaker, and judge at international CX awards.
Workshop Summary
Customer experience is one of the most critical factors influencing the success of organizations in today’s competitive markets. Understanding the needs and desires of customers and delivering services and products that exceed their expectations can lead to building strong and sustainable relationships with them. In this context, crafting an effective strategy requires directing activities and resources towards continuously enhancing customer experience. Customer experience plays a crucial role in shaping the organization’s reputation and increasing customer loyalty, which positively impacts financial performance and sustainable growth. By focusing on improving customer experience, organizations can strengthen their competitive position and achieve enduring competitive advantages. This workshop will explore how customer experience affects organizational strategy and highlight the key factors that organizations must consider to develop an exceptional and effective customer experience.
The main themes of the workshop:
Workshop Summary:
Customer experience (CX) has become a key strategic priority for organizations across industries. However, effectively measuring and enhancing CX through key performance indicators (KPIs) can be a challenge. In this workshop, you will explore how to identify the right CX KPIs, build a robust measurement framework, and leverage those insights to drive tangible improvements in the customer experience.
Key discussion points may include:
Workshop Summary:
A lecture that addresses the importance of the protocol and the broader vision of this activity, and that it is a very important part of public relations activities. The lecture also talks about communication and strategic communication for countries and the message they wish to deliver through the content of the protocol, as well as the great importance it represents for organizations as a front for their public relations.
The lecture will be accompanied by a workshop and examples of the strategic communication that public relations makes with the integration of its media and protocol.
Workshop Summary:
Designing the event visitor journey and optimizing the visitor experience through best practices. A journey mapping is a visual representation of the entire visitor event experience, from pre-event engagement to post-event follow-up. It identifies key touchpoints, potential weaknesses, and opportunities for improvement. Journey mapping enables event planners to gain a comprehensive understanding of the visitor experience, from pre-event engagement to post-event follow-up, and ensures that all aspects of the event are designed with the visitor’s needs and preferences in mind.
Visitor Experience, General Manager@@National Events Center, KSA
Dr. Ghada AlDrees has more than 17 years of experience working in the fields of customer/visitor experience, marketing, training, teaching and research. He’s a specialist in both qualitative and quantitative research with a focus on consumer, visitor insight and behaviour. He has published over 100 articles on marketing and consumer behaviour. Additionally, I also served several governmental and private sectors.
The most important challenges and solutions will be discussed with a group of experts in the field of client experience in Saudi Arabia.
Workshop Summary:
A lecture that addresses the importance of the protocol and the broader vision of this activity, and that it is a very important part of public relations activities. The lecture also talks about communication and strategic communication for countries and the message they wish to deliver through the content of the protocol, as well as the great importance it represents for organizations as a front for their public relations.
The lecture will be accompanied by a workshop and examples of the strategic communication that public relations makes with the integration of its media and protocol.
