Experience Economy Expert Certification Program

Four days of intensive, direct sessions with Joe Pine, both in-person and virtual.

Key Dates

Riyadh Session

Pre-event Online Session - July 1 & 3
In person session - July 9 & 10

Dubai Session

Pre-event Online Session - July 1 & 3
In person session - July 15 & 16

Certification : An Overview

Joe Pine’s Experience Economy Expert Certification Course credentializes executives as officially endorsed experts in a rich portfolio of Experience Economy frameworks, ideation tools, and methods.

The focus is on transferring the knowledge, skills, and resources necessary for creating and enhancing compelling experiences – either for customers, guests, or employees. All the key elements from The Experience Economy (as well as some elements from Joe Pine’s other works) are explored and taught in depth.

About the Facilitator

Joe Pine is a renowned author, speaker, and advisor specializing in business strategy and customer experience. Pine is best known for co-authoring "The Experience Economy," which emphasizes the importance of creating memorable customer experiences in today's competitive market. The book, originally published in 1999 and updated in 2020, has been translated into fifteen languages and was named one of the top 100 business books of all time. Pine has also written several other influential works, including "Mass Customization" and "Authenticity." He consults globally, speaks at major forums like the World Economic Forum and TED, and has held academic positions at institutions such as MIT, Columbia University, and UCLA. Pine continues to influence both start-ups and Fortune 500 companies through his work.

Who Gets Certified?

Joe Pine's certification course is designed for professionals across various fields interested in mastering the art of experience staging. This includes Fortune 500 executives, small business owners, marketers, CEOs, trainers, independent consultants, and academics. The course has welcomed participants from diverse career stages and from countries such as the U.S., Canada, China, and many European nations, totaling over 320 certified individuals.


Fortune 500 Executives

Small Business Owners

Marketers

CEO

Trainers /
Consultants

What Participants Receive?

Participants of the course receive comprehensive resources including PowerPoint files with all course frameworks, a detailed workbook, and exemplar lists, forming a robust toolkit for thriving in the Experience Economy. Graduates also receive a digital "Experience Economy Certified Expert" logo from Credly to showcase their credentials online, and a personalized completion certificate with a unique certification number.


Course Works

Workbooks

Digital Experience
Economy Certified
Expert logo

Personalized completion
certificate with a unique
certification number

Using it in Practice

Certified Experience Economy Experts will be able to more effectively design and orchestrate experiences within their companies, as well as lead internal or external training sessions using the exclusive proprietary tools and techniques as developed by the world’s leading experts in the field. Course graduates are given a five-year renewable authorization to practice these endorsed methods and models. It is an essential step in developing both the skills and credibility needed to lead successful experience staging projects and training classes, setting your career and company impact on a new trajectory.

Course Content & Schedule

DAY ONE (Virtual)
1st July 2024

The Progression of Economic Value and Ing the Thing (this second part dependant on English fluency)

DAY TWO (Virtual)
3rd July 2024

Hit the Sweet Spot: The four realms of experience (entertainment, educational, escapist, and esthetic)

 
DAY THREE (In-Person)
9th July 2024

THEME-ing the Experience (the five principles of experience design) + Charging Admission (charging for the time well spent, the time customers spend with you)

Mass Customization (efficiently serving customers uniquely to turn goods into services and services into experiences)

DAY FOUR (In-Person)
10th July 2024

Transformative Experiences (embracing theatre as an operating model -- acting + dramatic structure -- and guiding transformations, helping customers achieve their aspirations)

Instruction provides complete coverage of Experience Economy principles and models, training in creative Experience Economy facilitation techniques, and approaches for effectively sharing these ideas with others.

DAY ONE (Virtual)
1st July 2024

The Progression of Economic Value and Ing the Thing (this second part dependant on English fluency)

DAY TWO (Virtual)
3rd July 2024

Hit the Sweet Spot: The four realms of experience (entertainment, educational, escapist, and esthetic)

 
DAY THREE (In-Person)
15th July 2024

THEME-ing the Experience (the five principles of experience design) + Charging Admission (charging for the time well spent, the time customers spend with you)

Mass Customization (efficiently serving customers uniquely to turn goods into services and services into experiences)

DAY FOUR (In-Person)
16th July 2024

Transformative Experiences (embracing theatre as an operating model -- acting + dramatic structure -- and guiding transformations, helping customers achieve their aspirations)

Instruction provides complete coverage of Experience Economy principles and models, training in creative Experience Economy facilitation techniques, and approaches for effectively sharing these ideas with others.

Experience Economy Certification Program - Key dates, Course and Fee Information

The certification program will be offered as two batches in Riyadh aimed at KSA delegates during the E3 conference. The second batch will be offered in Dubai aimed for rest of the GCC attendees.

Fee

Fees for Experience Economy Expert Certification are normally priced at USD$14,000 per person. Because of a partnership agreement with Ejtemaat Events and the KSA National Customer Experience Academy, Joe Pine will be offering this highly valued course at only USD$2500 per person.

The registration form is closed.

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