Dr. Ghada Ahmed Al-Drees

Dr. Ghada Ahmed Al-Drees

  • Customer Experience Measurement Director, Ministry of Culture, KSA
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Dr. Ghada Aldrees holds a PhD in Marketing and Consumer behavior. She has more than 19 years of professional experience in Customer Experience, Marketing, Research and Costumer service. Dr. Aldrees is an expert on Customer Experience Measurement specialised in qualitative and quantitative researches. She published more than 100 articles and studies in marketing and consumer behaviour.

All Sessions by Dr. Ghada Ahmed Al-Drees

DAY THREE June 9, 2022
DAY TWO June 8, 2022
DAY ONE June 7, 2022
11:55 - 12:15

Panel discussion: What is the ROI of VOC? Qualitative vs Quantitative Research