Ali Malik, Head of Customer Experience projects at Static-A and a Certified Customer Experience Professional (CCXP) and a specialist in CX Research, Brands Strategy and CX Trainings and consulting’s. He, at Static-A, is an expert in designing, developing and analyzing Customer Insights Programs as well as developing Metrics & Measurements using various CX Research Methods to build sustainable business practices and outcomes He is on a Mission to elevate Customer Service and Experience standards in Pakistan and across Asia. Being a regional council member at CXPA, he is serving to raise awareness and better practices in Asia, a devoted strategic Brand Management Consultant & CX Expert who helps companies to create Customer Centric cultures and enable their Employees and Customer Experiences leading to grow significant business value through understanding and optimizing customer voices, journeys and experiences