Piotr Lysak

Piotr Lysak

  • Head of Marketing & Digital, Flyadeal
  • :

Pete is an employee number 13 of a core startup team that have launched flyadeal, an Everyday Low Fares airline of Saudi Arabia. flyadeal became the first airline in the world launched exclusively through digital channels, selling 10,000 seats on day one. The first flight took off on Saudi National Day 2017. As of today, flyadeal has flown over to 12M passengers. The company has developed a robust data culture with all key teams unified around common insights and strategies. Pete is especially proud of developing an inhouse NPS program, focusing entire organization on the customer. Previously, Pete led marketing communications of a digital startup, Jawwy, spinning out of Saudi Telecommunications Company (STC). Prior to that, he led the Brand & Marketing function for Wizz Air, the largest and most profitable airline in Central and South Eastern Europe. On the Agency side Pete boasts a 16-year international career with McCann. He served as VP-EMEA Area Director for Coke across Africa from Johannesburg and ran 50-90-person agency offices as a Managing Director for McCann in Poland, in Ukraine, in Serbia & Montenegro and in Romania.

All Sessions by Piotr Lysak

DAY THREE June 9, 2022
DAY TWO June 8, 2022
16:00 - 16:45

Panel discussion: How important is employee experience to your organisation?

DAY ONE June 7, 2022