Adam Lawrence

Adam Lawrence

  • Adjunct Professor at IE Business School, Best selling Author & Educator

Adam Lawrence (he/him) is a design educator and author, as well as a comedian, actor and singer with a background in psychology and the global automotive industry. For years he has used expertise gained in the world of theater, film, music and storytelling to help organisations become more creative, more realistic, more human – and thus to innovate better. Adam is co-initiator of the Global Service Jams, the world’s biggest co-creative design event, as well as co-author of the top-selling books This is Service Design Doing and This is Service Design Methods.

Adam is adjunct professor of service design thinking at the world-class IE Business School in Madrid, was one of the first SDN Master trainers, and has been recognized with the Core77 prize for service design. Based in the European Union and working for organizations worldwide, he is a founding Partner at WorkPlayExperience. A specialist in facilitation, he loves to help people better collaborate and create more value.

Adam enjoys nature, riding his classic Japanese motorcycle, and dressing up in medieval clothes to hit his friends with sticks

All Sessions by Adam Lawrence

DAY THREE June 9, 2022
DAY TWO June 8, 2022
DAY ONE June 7, 2022